Animal Rescue Association: Client Case Study

Case Study Type: B2C
Industry: Nonprofit & Community
Company Type: Local animal rescue organization
Company Size: 27 Employees
Digital Marketing Services Provided: SEO Management, Website Development, Social Media Management, Content Marketing

The Clients Challenge:

The animal rescue relied on social media for awareness but they had absolutely no SEO foundation on the web. Their website lacked donation tracking, volunteer sign-up functionality and search visibility for adoption-related searches. They needed a digital strategy that was affordable so they could increase donations, volunteer sign-ups, and pet adoptions.

Brick Marketing Strategy:

Brick Marketing optimized their website for local and adoption-based search terms. We built new structured pages for pets that were currently up for adoption and then added donation landing pages with clear calls to action. The new social media content we created showcased rescue stories, events they held and successful adoptions to build emotional engagement with the users.

Client Results Achieved:

The company saw a 125% increase in organic traffic and 2.5 times growth in interested volunteer applications. This also resulted in a 4 times increase in online donations. We got first-page rankings for searches like “pet adoption near me”. Then on social media, users were showing stronger engagement across all channels.

Why it worked:

This campaign was successful because Brick Marketing connected mission with visibility. By turning emotional stories of rescues and adoptions into social media posts, we gave the organization something they could use as the nonprofit grew. SEO built discoverability, while social proof built trust. Together these were driving more adoptions, donations and community support than ever before.

Schedule an Intro Meeting

 

DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


What Makes Brick Marketing Different?

Digital marketing strategy and full service implementation.
Trusted B2B digital marketing strategists for over 600 companies, since 2005.
Agency that offers digital marketing services, custom training and marketing consulting.
Digital marketing agency that achieves client outcomes, goals and real results.

Why Companies Choose Brick Marketing

Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.

Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

Speak With a Marketing Strategist About Brick Marketing

Brick Marketing Client Reviews:

Brands & Clients Brick Marketing Has Helped:

Brick Marketing's Case Studies:

Where Brick Marketing Is Featured, Trusted & Active: