Home Goods E-Commerce: Client Case Study

Case Study Type: B2C
Industry: Home Goods & Lifestyle
Company Type: E-commerce home décor brand
Company Size: 110 Employees
SEO Management, PPC Management, Social Media Management, Content Marketing

The Clients Challenge:

This home décor company sold extremely high quality handmade products but couldn’t find any business beyond word-of-mouth. Their paid campaigns were incredibly expensive and organic search visibility was weak due to the lack of on-page optimization. They needed a complete and comprehensive digital strategy to reach national audiences and increase online sales without losing their artisan brand identity.

Brick Marketing Strategy:

Brick Marketing developed a new keyword-driven SEO plan for the company’s core product categories. We also rewrote meta tags and descriptions, then built new blog as well as video content that showed real homes using their décor. PPC campaigns were narrowed down to their most high-margin product lines and the social media accounts were used to showcase user-generated content for authenticity.

Client Results Achieved:

Through our efforts, the company had a 200% increase in organic revenue. The site optimizations saw a 60% growth in website sessions and then a 45% improvement in PPC conversion rate. They had 3 times higher social media engagement and we were able to achieve first-page rankings for searches like “handcrafted home décor” and related terms. There was a measurable increase in national sales.

Why it worked:

This campaign worked because Brick Marketing merged the company’s storytelling with structure. We paired our data-driven SEO and PPC targeting experience with lifestyle content that aimed to inspire buyers. The mix of organic and paid strategy helped the client grow brand recognition nationally while still retaining the craftsmanship identity that made them unique from competitors.

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DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


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Why Companies Choose Brick Marketing

Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.

Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

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