Manufacturing & Automation Firm: Case Study

Case Study Type: Mid B2B (51-500)
Industry: Manufacturing & Automation
Company Type: Industrial automation firm
Company Size: 253 Employees
Digital Marketing Services Provided: SEO Management, Content Marketing, PPC Management, Website Development

The Clients Challenge:

The website was able to attract the right traffic types, but failed to convert it into quality leads. The website’s pages were over-indexed on specs but didn’t explain business outcomes. This also left non-technical decision-makers unconvinced of the company’s value. The firm needed to implement clearer value narratives, stronger paths to conversions and better retargeting campaigns to help across longer sales cycles.

Brick Marketing Strategy:

Brick Marketing included reframing information on the website around solutions and showing use cases. This combined with streamlined UX and stronger CTAs helped the quality of leads. We then created explainer content that connected automation to ROI, safety and uptime. We launched pay per click retargeting for mid of the sales funnel visitors. Then we reinforced internal linking and schema for deeper relevance.

Client Results Achieved:

We helped create a 165% increase in organic sessions which resulted in a 2.5x rise in quote requests and 50% improvement in on-site conversion rates. We were able to acquire first-page rankings for 18 automation terms, higher assisted-conversion contribution from retargeting campaigns and increased engagement with gated tools.

Why it worked:

Our plan worked because we translated technical capability into business value. Then we engineered the path to act. ROI-focused content and retargeting kept prospects engaged through complex evaluations. SEO signaled topical depth to search engines while CRO removed friction which together brought expertise into the pipeline.

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DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


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Trusted B2B digital marketing strategists for over 600 companies, since 2005.
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Why Companies Choose Brick Marketing

Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.

Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

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