Accounting Firm: Client Case Study

Case Study Type: B2B
Industry: Professional Services
Company Type: Boutique accounting firm targeting small business clients
Company Size: 7 Employees
Digital Marketing Services Provided: SEO Management, Content Marketing

The Clients Challenge:

Competition from other larger accounting firms were populating search results. Our client’s small team needed to find a way to stand out without increasing ad spend through building authority and finding ways to attract new clients.

Brick Marketing Strategy:

Brick Marketing’s solution was to develop a plan focused on SEO and content strategy which focused on the firms most profitable service areas. Through optimizing their website architecture we created high-value blog content that answered small business accounting questions. This helped build local authority through consistent keyword optimization and link outreach. The combination of SEO and content strategy positioned the firm as a trusted expert in the space, while driving real traffic that didn’t rely on paid ads.

Client Results Achieved:

The firm had a 110% increase in organic website traffic within the first few months of plan implementation which doubled the number of inquiries from small business owners that were looking for accounting help. Our services also brought in a consistent flow of qualified leads through a contact form and Google Business Profile. All of this also resulted in improved keyword visibility for high-intent phrases (ex. “Small business accountant” and “tax planning services”). The firm shifted from relying solely on referrals and was now gaining a steady steam of new clients through organic search

Why it worked:

This campaign was able to succeed through combining strategic SEO with authoritative educational content with blog posts. The blog posts we created were specially tailored to smaller business pain points. They focused more on intent-based topics rather than generic keywords. Through this we helped the firm become more visible and also earned viewers at the same time, proving that small teams can be competitive against larger competitors with well-structured content and SEO foundations.

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DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


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Why Companies Choose Brick Marketing

Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.

Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

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