Construction Supplier: Client Case Study

Case Study Type: B2B
Industry: Construction & Manufacturing Supply
Company Type: Construction materials supplier
Company Size: 221 Employees
Digital Marketing Services Provided: SEO Management, Content Marketing, Social Media Management

The Clients Challenge:

The supplier had an incredibly strong industry reputation but was seeing minimal online reach. Their website was outdated and didn’t have necessary optimizations or clear conversion pathways that site visitors could take. This made it hard for distributors and project managers to find or contact them. Without a real online content strategy, they relied on word-of-mouth and offline relationships to maintain revenue.

Brick Marketing Strategy:

Brick Marketing built a completely new keyword-optimized content plan. The plan targeted material distributors, project engineers and contractors. We redesigned and optimized all of the product category pages. Then we implemented structured data for visibility and created educational blog content. The blog content was made around sourcing efficiency, project planning and sustainability. Social media was also used to highlight industry partnerships and local credibility.

Client Results Achieved:

The results were a 160% growth in organic visibility which resulted in a 90% increase in quote form submissions and 40% growth in referral traffic from social channels. The improved local map rankings for supplier-related searches and higher engagement with resource content all mixed together for great results for our client.

Why it worked:

This campaign was successful because Brick Marketing connected technical SEO knowledge with industry storytelling that would really connect with the reader. Through optimizing around procurement search habits and using educational content to actually reinforce their expertise. We bridged visibility and trust. Mixing SEO, structured data and social engagement helped establish the client online as both discoverable and a company that was highly knowledgeable in their field. This helped their reputation and helped inbound leads

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DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


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Trusted B2B digital marketing strategists for over 600 companies, since 2005.
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Why Companies Choose Brick Marketing

Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.

Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

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