E-Commerce Apparel: Client Case Study
Case Study Type: B2C
Industry: Fashion & Retail
Company Type: E-commerce apparel brand
Company Size: 78 Employees
Digital Marketing Services Provided: SEO Management, PPC Management, Content Marketing, Social Media Management
The Clients Challenge:
This E-commerce apparel brand had solid sales through social ad campaigns, but their website wasn’t bringing in much organic traffic or helping their long-term brand visibility. Their blog was largely inactive and product pages weren’t optimized for non-branded searches that users would actually use. Their ad costs were rising quickly which was cutting into their profit margins. They needed a new organic growth strategy to complement paid acquisition.
Brick Marketing Strategy:
Brick Marketing completely optimized all product titles, their meta descriptions and all internal links for category-level search intent. We created new style-guide blogs and influencer collaboration pages to drive backlinks and through that, the company’s authority. Pay Per Click budgets were reallocated to retargeting and product-specific campaigns were improved with ROI tracking.
Client Results Achieved:
We saw the company get a 175% growth in organic revenue and a 40% lower cost per sale. Through our campaigns there was a 2.5x increase in returning customers and 50+ new first-page keyword rankings. There was also a 35% boost in average order value.
Why it worked:
This Brick Marketing initiative succeeded because we were able to balance the power of paid media, with the benefits of building organic authority. We were able to optimize the site for discoverability. We reinforced brand trust with the educational content we produced as well as influencer mentions. The company now had an plan that drove sales efficiently and sustainably.
Brick Marketing Strategy:
Brick Marketing completely optimized all product titles, their meta descriptions and all internal links for category-level search intent. We created new style-guide blogs and influencer collaboration pages to drive backlinks and through that, the company’s authority. Pay Per Click budgets were reallocated to retargeting and product-specific campaigns were improved with ROI tracking.
Client Results Achieved:
We saw the company get a 175% growth in organic revenue and a 40% lower cost per sale. Through our campaigns there was a 2.5x increase in returning customers and 50+ new first-page keyword rankings. There was also a 35% boost in average order value.
Why it worked:
This Brick Marketing initiative succeeded because we were able to balance the power of paid media, with the benefits of building organic authority. We were able to optimize the site for discoverability. We reinforced brand trust with the educational content we produced as well as influencer mentions. The company now had an plan that drove sales efficiently and sustainably.
DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.
What Makes Brick Marketing Different?
Why Companies Choose Brick Marketing
Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.
Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.
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