Manufacturing & Logistics Company: Case Study

Case Study Type: B2B
Industry: Manufacturing & Logistics
Company Type: Manufacturing and logistics company
Company Size: 183 Employees
Digital Marketing Services Provided: SEO Management, PPC Management, Content Marketing, AI Marketing Services

The Clients Challenge:

The company had a consistent flow of clients but that hid the fact that their online presence was lacking. Triffic to their website was flat, paid performance was inconsistent because of too-broad targeting and competitors that had far larger budgets were winning. The team needed a new plan to cut ad spend waste and generate qualified industrial leads.

Brick Marketing Strategy:

We used AI-powered keyword clustering to identify different niches and high-intent opportunities. We rebuilt pay per click campaigns with smaller ad groups that were more focused on conversion. We aligned SEO to long-tail logistics and supply-chain terms. We published educational pieces on OTIF, route optimization and tech integration. This helped to attract evaluators. Then we implemented lead scoring and attribution to prioritize follow ups for sales.

Client Results Achieved:

Our client had a 190% increase in organic traffic and that created a 2 time growth inbound leads. Adding to this there was a 38% drop in cost per click and we saw first-page rankings for 15 new industrial terms. All of this resulted in a 32% decrease in cost per lead. The new educational writing has a 45% higher engagement and clearer visibility into channel-level ROI.

Why it worked:

The win came from long term precision. By using AI insights to find the strongest areas of demand, we were able to align paid and organic efforts driving far more efficient reach. The educational assets set up credibility and improved attribution let the client focus on what worked the best. This delivered immediate CPL gains and built lasting search equity.

Why it worked:

The win came from long term precision. By using AI insights to find the strongest areas of demand, we were able to align paid and organic efforts driving far more efficient reach. The educational assets set up credibility and improved attribution let the client focus on what worked the best. This delivered immediate CPL gains and built lasting search equity.


What Makes Brick Marketing Different?

Digital marketing strategy and full service implementation.
Trusted B2B digital marketing strategists for over 600 companies, since 2005.
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Why Companies Choose Brick Marketing

Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.

Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

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