Brand Authority Is Built Over Time on Social Media
This article was published on January 21, 2026
Categorized in: Social Media
When it comes to achieving brand authority on social media, we hope that it is achieved easily and quickly. We also might hope that it will come to us as if by magic, as is the case when a digital marketing campaign goes viral. The truth of it is that establishing brand authority on social media platforms requires consistent effort over time. When you approach social media in this way, you will create a foundation that your audience will respond to, but it could take time. There’s no other way to build true brand authority that lasts.
True Brand Authority Is Earned
When you are seen as an authoritative brand in the eyes of your audience, it is helpful to acknowledge that you weren’t aways this recognized in their eyes. By the time they saw you as an authority in your industry, chances are pretty good it took consistent effort behind the scenes. In other words, in order to achieve true brand authority, you need to have earned it.
You need to be a brand that shows up regularly. This means regularly sharing content and posting on a schedule, which is actually easy to do with the involvement of third-party scheduling tools. Brands that show up regularly are seen as dependable, and this builds the brand authority that you are looking for. This is earned because your audience trusts you. Consistency gets you there.
Show Your Audience Content That Has Value
How helpful does your audience find your content to be? If they love what you share with them, if it is useful and has value, then this is something that will help build your authority. In social media, part of it depends on what you’re actually showing your audience. What types of posts are you sharing? Is the content a high quality?
If your content has value to your audience, this will help them feel connected to you. The thing is, only showing them one piece of content that they like won’t be enough to give you that brand authority. They have to repeatedly like the content that you are sharing. They have to expect good content from you. This is where real trust is built. This is the beginning of real brand authority.
Become a Thought Leader in Social Media
When it comes to building brand authority on social media, there are several stages. You need to be recognizable, build trust through your consistency, and then be willing to take things to the next level. The next step in this journey is to become a thought leader by sharing valuable nuggets of wisdom in social media, as well as link out to other types of content that you may have published elsewhere.
Shoe your audience that you are knowledge and that you deliver the information they want to know via social media. If you do this on a consistent basis, they will start to see you as a thought leader.
Yes, you can build yourself up as a thought leader in social media, but this takes time. True authority is a reward that is learned through consistency.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is President of Brick Marketing and has over 25 of years digital marketing experience. He specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
