Engineering Consultancy: Client Case Study

Case Study Type: B2B
Industry: Engineering & Construction
Company Type: National engineering consultancy
Company Size: 550 Employees
Digital Marketing Services Provided: SEO Management, Website Development, PPC Management, Content Marketing

The Clients Challenge:

The consultancy had an outdated, brochure-style website that generated almost no inbound inquiries and ranked poorly on search engines for engineering and project management keywords. The lack of technical SEO within the website made it invisible to potential clients that were seeking specialized services. There was a growing competition online from more digitally savvy firms. The consultancy had to implement a modern web presence, one that could attract clients and position itself as an industry leader.

Brick Marketing Strategy:

Brick Marketing rebuilt the entire site architecture with a new SEO-friendly code. We combined that with landing pages for each service vertical and a focus on user experience. Then, developed in-depth technical content which was optimized for engineering project searches and added conversion tracking for form submissions. A new PPC campaign was layered in to capture short-term demand while their organic visibility grew.

Client Results Achieved:

Our client saw a 175% increase in organic traffic and 120% increase in RFP submissions. We were able to get first-page rankings for 30+ high-value engineering terms. 40% improvement in conversion rate reduced ad waste by 25% through the refined PPC targeting.

Why it worked:

This campaign ended up working because Brick Marketing combined technical SEO, modern UX and provided intent-driven content to the client. This turned a site that was more like a brochure into something that was able to generate leads. We aligned keyword targeting and expertise. The consultancy became discoverable online. The dual PPC and SEO structure showed immediate visibility while the optimized content and site experience built up the company’s authority.

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DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


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Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

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