Gourmet Coffee Brand: Client Case Study

Case Study Type: B2C
Industry: Food & Beverage
Company Type: Gourmet coffee subscription brand
Company Size: 23 Employees
Digital Marketing Services Provided: SEO Management, Content Marketing, PPC Management, Social Media Management

The Clients Challenge:

The coffee brand had excellent customer satisfaction, but they were struggling to reach a new audience beyond just word-of-mouth referrals. Their SEO visibility was poor for their website and the paid social campaigns were expensive, with minimal ROI. They needed a new strategy to grow subscriptions and brand awareness nationally while keeping their costs of acquisitions in check.

Brick Marketing Strategy:

Brick Marketing built a brand new keyword strategy which targeted phrases like “best coffee subscription”, “single-origin beans” and any queries that related to the company. We created brand new blog content around brewing methods and taste profiles. Then launched a retargeting ad funnel and improved their websites landing page conversions with trust elements that they needed, like reviews and certifications.

Client Results Achieved:

We helped build up a 175% increase in organic traffic which created a 2 times growth in subscriptions. This resulted in a 40% drop in cost per subscriber and we were able to achieve first-page rankings for 20+ keywords. There was also 4x higher social media engagement and referral sales.

Why it worked:

This strategy worked because Brick Marketing connected passion with performance. By using SEO to build credibility and storytelling content to try and appeal to people’s senses. We built up interest and trust before anyone made a purchase. The optimized funnel blended education, discovery and a sense of urgency. This helped the brand compete with larger far players without overspending on ads.

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DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


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Why Companies Choose Brick Marketing

Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.

Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

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