Fitness Studio: Client Case Study

Case Study Type: B2C
Industry: Health & Fitness
Company Type: Local fitness studio
Company Size: 10 Employees
Digital Marketing Services Provided: SEO Management, Social Media Management, Website Development

The Clients Challenge:

The fitness studio relied heavily on word-of-mouth and in-person referrals to generate business. But, local competitors with better online presences and sites were ranking higher in searches for fitness classes and personal training. Their website was outdated, not optimized to be mobile-friendly and lacked keyword structure. They needed an affordable SEO and social plan to capture search visibility and engage the community online.

Brick Marketing Strategy:

Brick Marketing completely rebuilt the website with UX that was optimized for mobile users first. They added location-based keywords for classes and trainers. We also set up their Google Business Profile to be far more optimized. After, we focused on making local SEO content around wellness topics, posted regularly on Instagram and Facebook and tracked where leads that ended up with sign-up came from.

Client Results Achieved:

We helped generate a 220% increase in organic local traffic which led to 3 times more contact form inquiries. They were able to rank with first-page visibility for local fitness keywords. All of this resulted in a 45% increase in new member sign-ups. Through new social media posts there was a 4x higher engagement on social posts and measurable growth in online class bookings.

Why it worked:

This campaign worked because Brick Marketing was able to combine local SEO fundamentals with authentic community-driven content. By optimizing for the website and social media for “near me” searches we leveraged consistent social storytelling. This helped the studio appear visible, approachable and modern. The mix between organic visibility and brand voice turned casual internet users that would stumble across the website into loyal members.

Schedule an Intro Meeting

 

DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


What Makes Brick Marketing Different?

Digital marketing strategy and full service implementation.
Trusted B2B digital marketing strategists for over 600 companies, since 2005.
Agency that offers digital marketing services, custom training and marketing consulting.
Digital marketing agency that achieves client outcomes, goals and real results.

Why Companies Choose Brick Marketing

Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.

Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

Speak With a Marketing Strategist About Brick Marketing

Brick Marketing Client Reviews:

Brands & Clients Brick Marketing Has Helped:

Brick Marketing's Case Studies:

Where Brick Marketing Is Featured, Trusted & Active: