Business Process Outsourcing: Client Case Study
Case Study Type: B2B
Industry: Business Process Outsourcing
Company Type: Business process outsourcing (BPO) provider
Company Size: 804 Employees
Digital Marketing Services Provided: SEO Management, PPC Management, Website Development, Content Marketing
The Clients Challenge:
This BPO had a generic website that failed to differentiate its services or communicate value to customers. Despite the fact that they were offering scalable solutions, their content read like a corporate overview rather than any sort of persuasive sales tool. Competitors with SEO strategies that had focused more on content were ranking higher on search rankings then our client and in turn was generating more lead flow. The BPO needed to completely reposition themselves in order to stand out and increase opportunities.
Brick Marketing Strategy:
Brick Marketing performed a deep keyword audit and reconsidered how the brand was pushing out its messaging. This way, we could identify any gaps in strategy and completely redesign their online presence. We entirely rewrote service pages with industry-specific optimization, built new landing pages emphasizing flexibility and cost-efficiency while launching remarketing campaigns for site visitors that they weren’t able to convert. We also created educational content on outsourcing ROI and efficiency reinforced credibility.
Client Results Achieved:
We helped facilitate a 170% growth in organic visibility. Then through site optimization a 45% reduction in bounce rate and 2x increase in RFP submissions. We also helped generate a 35% higher pay per click ROI and achieved first-page rankings for 25+ BPO service terms.
Why it worked:
This campaign succeeded because Brick Marketing changed the narrative of the client from features to outcomes. By focusing on the efficiency, scalability and ROI of the service they provided, we were able to reframe the client’s positioning around business value that prospects could really measure. Our combination of SEO, PPC and conversion-focused design helped them attract qualified decision-makers while remarketing ensured no opportunity was lost in the funnel.
DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.
What Makes Brick Marketing Different?
Why Companies Choose Brick Marketing
Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.
Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.
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