Industrial Machinery Manufacturer: Client Case Study

Case Study Type: B2B
Industry: Manufacturing
Company Type: Industrial machinery manufacturer
Company Size: 852 Employees
Digital Marketing Services Provided: SEO Management, PPC Management, AI Marketing Services, Content Marketing

The Clients Challenge:

This manufacturer had an extremely broad product catalog but didn’t have a structured digital funnel. Their current SEO efforts weren’t optimized and outdated. Their paid ads unfortunately targeted generic phrases which all resulted in wasted spend. Their site wasn’t optimized for what is expected from buyer behavior. They needed an updated modern, scalable digital strategy that supported their services.

Brick Marketing Strategy:

Brick Marketing built a keyword model that was AI-assisted. We did this around product SKUs, applications and buyer roles. We entirely restructured the site for category-based SEO, introduced high-intent PPC campaigns and developed educational resources like application guides and maintenance blogs so that we could support long-term visibility.

Client Results Achieved:

We helped get a 195% increase in organic sessions and 50% improvement in conversion rates. Through the new strategy we also saw a 35% drop in CPC. Through more efficiency the company had a 4x growth in product inquiries. Improved global keyword visibility and distributor engagement metrics.

Why it worked:

This campaign worked because Brick Marketing combined technical SEO with AI-driven market mapping. By aligning campaigns with how engineers and how procurement managers actually search, we helped the manufacturer become far more efficient. The dual organic–paid system turned the site into both a discovery tool and a conversion engine, driving measurable ROI and sustained industry leadership.

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DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


What Makes Brick Marketing Different?

Digital marketing strategy and full service implementation.
Trusted B2B digital marketing strategists for over 600 companies, since 2005.
Agency that offers digital marketing services, custom training and marketing consulting.
Digital marketing agency that achieves client outcomes, goals and real results.

Why Companies Choose Brick Marketing

Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.

Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

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