Healthcare Technology Supplier: Client Case Study

Case Study Type: B2B
Industry: Healthcare Technology
Company Type: Healthcare technology supplier
Company Size: 208 Employees
Digital Marketing Services Provided: SEO Management, Content Marketing, Website Development, PPC Management, Social Media Management

The Clients Challenge:

This company had credible products but unfortunately no visibility for solution-based or compliance-oriented searches. The content they had up wasn’t resonating with either clinical or administrative audiences which they were catering towards. The launch of their new data-integration module had no digital demand plan to go along with it. Leadership needed a multi-channel approach to win an online audience. Then they also needed demo requests from hospital decision-makers.

Brick Marketing Strategy:

Brick Marketing had to optimize the company’s site architecture and copy to be based around buyer-centric searches (such as interoperability, HIPAA, data exchange). We built case-study blogs and then solution pages that translated their technical features into clinical and operational outcomes. We launched PPC for high-intent terms. We developed LinkedIn programs that target admins and IT directors. Then, we refreshed key templates and forms to help with their conversion paths.

Client Results Achieved:

Our client received a 140% rise in qualified leads and an 85% increase in traffic growth within four months. Then, a 50% increase in their lead-to-demo conversion rate. They also now had first-page visibility for many core product terms. They also saw 3 times growth in LinkedIn referral traffic and stronger engagement on solution pages and case studies.

Why it worked:

Our plan worked because we showed the companies technical credibility and stakeholder relevance. By combining SEO with outcome-focused content and channel targeting, we were able to target both IT and clinical ops. The integrated web and social motions created an immediate lift in demos while the educational posts established an authority in an incredibly cautious market.

Schedule an Intro Meeting

 

DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


What Makes Brick Marketing Different?

Digital marketing strategy and full service implementation.
Trusted B2B digital marketing strategists for over 600 companies, since 2005.
Agency that offers digital marketing services, custom training and marketing consulting.
Digital marketing agency that achieves client outcomes, goals and real results.

Why Companies Choose Brick Marketing

Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.

Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

Speak With a Marketing Strategist About Brick Marketing

Brick Marketing Client Reviews:

Brands & Clients Brick Marketing Has Helped:

Brick Marketing's Case Studies:

Where Brick Marketing Is Featured, Trusted & Active: