Digital Marketing Needs Repeatable Frameworks
This article was published on January 9, 2026
Categorized in: Digital Marketing
These days, marketing teams are inundated with tasks. The assumption here is that the hard work truly pay off, right? Let’s assume that the digital marketing strategy the team is working through is a really good one. The team being busy still doesn’t guarantee that the strategy will yield tangible results that are aligned with the business’s over all goals.
The strategy is only part of the equation. How well the strategy is implemented is another thing entirely. If repeatable digital frameworks aren’t enacted, the marketing team will still be waiting a fair amount of time. They need these repeatable frameworks to make their actions efficient and ensure that everything will get done exactly when it needs to be.
Here’s a look at why digital marketing teams absolutely need these frameworks in order to get anything done.
Translate the Digital Marketing Strategy into Workflows
On the surface, simply knowing what the strategy won’t get you anywhere. A strategy tells you what not how. Marketing needs to take the marketing strategy and organize it into actionable work flows. What needs to get done? How often will it need to get done? Who will do the work?
These questions need to be answered, or else taking the extra steps to determine what will need to get done will waste some serious time. Action steps include creating a content calendar, writing and scheduling in advance, pulling reports on a regular schedule to assess progress, and more. Everything that marketing does related to the digital marketing strategy needs to be schedule-based.
What happens if workflows aren’t created directly from the strategy? Well, this is where “busy work” can creep in. Everything should be done with the big picture in mind. Everything else simply wastes team.
Create Consistency Across Your Team
One of the biggest issues that plagues marketing teams is lack of consistency. This is most likely to happen when there are new repeatable workflows in place. You need to ensure that everyone in your team is operating in the same way. If there are no frameworks in place, people will develop their own ways of getting the tasks complete. Here’s the thing. Without standardization, there is no way to know if their method will work as well as it could according to the big picture.
The goal here is to create consistency at scale and not think too small. While one campaign may have been implemented and documented properly, another may not. What if someone else needs to take over a campaign but the notes are poor? The next person who works on the campaign may deviate. This could negatively impact results.
Everyone needs to be the same in order to improve continuity and to therefore improve results. The extra time needed to create the process and to make sure the process sis aligned with big picture goals is totally worth it. It will make everything flow much better in the future.
As you can see, repeatable work flows are so important to digital marketing. Don’t ignore this step! You need a strategy and you also need to implement. What’s often missing is the in-between. Put the workflows together and this will make everything go so much more smoothly.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is President of Brick Marketing and has over 25 of years digital marketing experience. He specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
