Custom Software Company: Client Case Study

Case Study Type: B2B
Industry: Custom Software
Company Type: Custom Software Solutions Company
Company Size: 190 Employees
Digital Marketing Services Provided: SEO Management, Content Marketing, PPC Management, Social Media Management, Website Development

The Clients Challenge:

Despite the business having extremely strong technical capabilities, the client was having a hard time marketing their business outcomes. The website focused on coding expertise instead of solutions that other business owners would understand. Traffic from paid search wasn’t converting. They needed a content and visibility strategy that would attract businesses that were seeking digital transformation partners.

Brick Marketing Strategy:

Brick Marketing completely repositioned the company’s messaging. We swapped technical detail over to ROI-driven solutions. We overhauled all of the service page SEO, created content that targeted CTOs and CEOs. Then we launched social campaigns highlighting successful deployments. Pay Per Click ads were rewritten to align with business problem-solving rather than features.

Client Results Achieved:

We helped gain a 185% growth in organic sessions. This resulted in a 60% reduction in cost per conversion. There was also a 2 times increase in inbound demo requests. We expanded keyword footprint across digital transformation and app modernization categories. The company improved it’s visibility for leadership-targeted content.

Why it worked:

This campaign was successful because Brick Marketing turned the technical storytelling that was previously on the website into executive relevance. We changed the narrative from code to business outcomes. We aligned every channel around the problems clients actually searched to solve. Better message clarity that was also supported by SEO and paid precision, positioned the company as a strategic transformation partner, not just a vendor.

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DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


What Makes Brick Marketing Different?

Digital marketing strategy and full service implementation.
Trusted B2B digital marketing strategists for over 600 companies, since 2005.
Agency that offers digital marketing services, custom training and marketing consulting.
Digital marketing agency that achieves client outcomes, goals and real results.

Why Companies Choose Brick Marketing

Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.

Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

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