Boutique Jewelry Brand: Client Case Study

Case Study Type: B2C
Industry: Retail & Consumer Goods
Company Type: Boutique jewelry brand
Company Size: 18 Employees
Digital Marketing Services Provided: SEO Management, PPC Management, Content Marketing, Social Media Management

The Clients Challenge:

The client was a company that created and sold handcrafted jewelry. They had loyal repeat customers but there was limited new customer acquisition. Their website wasn’t ranking at all for style or occasion keywords. Their social ads weren’t converting customers as efficiently as they needed them to. The company needed to build a broader online audience while maintaining their high-end brand perception that they already held.

Brick Marketing Strategy:

Brick Marketing optimized product and category pages for descriptive keywords that people are likely to search. Things like, “handmade gemstone necklace” and “birthstone jewelry”. We launched retargeting Pay Per Click campaigns for visitors who viewed any of the companies pages, but didn’t purchase anything. Then we created blog and social content tied to gifting occasions and fashion trends.

Client Results Achieved:

The Brick Marketing effort resulted in a 160% increase in organic sessions. They also had 2.5 times growth in online sales which resulted in 40% reduction in paid acquisition costs. We also were able to measure a 3 times increase in repeat customers. We achieved first-page rankings for 25+ product-focused keywords.

Why it worked:

This campaign was successful because Brick Marketing was able to build data-driven optimization and mix it with emotional storytelling. By aligning search strategy with different customer motivations like gifting, meaning and or self-expression, we elevated both visibility and brand connection. Having a content and paid strategy that worked together, built trust that translated directly into sales and repeat purchases.

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DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


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Why Companies Choose Brick Marketing

Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.

Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training, marketing consulting and fractional CMO solutions.

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