Architecture Management Company: Case Study

Case Study Type: B2B
Industry: Architecture, Engineering & Construction
Company Type: Construction project management company
Company Size: 13 Employees
Digital Marketing Services Provided: SEO Management, Content Marketing, Social Media Management

The Clients Challenge:

This company had a fantastic track record in successfully managing multimillion-dollar construction projects. But, they had no digital visibility online. They had an outdated website that only ranked for branded searches and failed to show their expertise in cost control, scheduling, and risk management. Their competing firms that had optimized online portfolios were getting far more inbound project inquiries. This company needed a strategy to show their credibility so they could attract opportunities. They also needed to position themselves as leaders in construction project delivery.

Brick Marketing Strategy:

Brick Marketing’s project was to redesign the company’s website to focus on SEO and user experience. This was done by optimizing different service pages for “construction project management” and “commercial development” related terms. We created educational blogs on topics their customers cared about. Project efficiency, cost-saving practices and industry regulations. PPC campaigns now targeted developers and commercial builders. On the other hand, LinkedIn posts were focused thought leadership.

Client Results Achieved:

The company saw a 75% increase in organic traffic and 2 times growth in request for proposal submissions. Because of our SEO campaign, the company was able to achieve first-page rankings for over 20 industry specific keywords. They had a 40% higher engagement rate and 25% increase in time-on-page. Then, 3 times more LinkedIn impressions and clicks.

Why it worked:

This project worked for our client because Brick Marketing was able to transform the firm’s technical credibility into a digital authority. This was done through the new content and SEO-focused site structure. By combining keyword precision with storytelling through case studies and educational posts, we were able to make their expertise visible to potential clients. The LinkedIn campaigns were able to connect with decision-makers, while the better optimized service pages captured high-intent traffic. This resulted in creating both short-term lead volume and long-term positioning as a trusted industry partner.

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DISCLAIMER: Due to confidentiality agreements, we are unable to disclose the client’s name. However, all information in this case study is factual. Identifying details are redacted. The results of the projects showcased are accurate representations of the type of work and outcomes we can deliver for our clients.


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