PPC Advertising Management

Our pay per click (PPC) advertising campaign management methodology is analytical and results-driven. We use methodical approaches that employ a customized pay per click strategy for each client. While we apply the same expert principles to each pay per click campaign that we manage, we tailor each PPC campaign to address the unique needs and objectives of the client. This way, our pay per click account management clients reap the maximum possible benefit from this dynamic strategy. We regard our pay per click management clients as business partners rather than PPC accounts and we explain each step of our pay per click management process so that we gain their input and insight.

Full Service Customized Pay Per Click Management Services Include the Following:

  • Client Communication – Before we discuss your pay per click advertising program, we listen to our clients to discover what their wants and expectations are. This allows us to gain invaluable insight into their goods and services and learn what sets them apart.
  • Pay Per Click Specialists – Brick Marketing's in house PPC Specialist is Google Adwords Certified and will work directly with you on all aspects of your pay per click advertising campaigns.
  • Pay Per Click Keyword Research – We conduct extensive PPC research into which keywords and phrases will provide our clients with the maximum return on their investment.
  • Additional PPC Research – We identify niche opportunities within your industry in the pay per click marketplace to give you a competitive edge.
  • PPC Account Organization – We organize the structure of the pay per click account into AD Groups or “groupings” based on the relevancy and similarities of the keywords we have researched for you.
  • Pay Per Click AD Writing – Our team of seasoned writers will put together the copy of your ADs and then refine and polish the content so that each word is carefully chosen and placed with the appropriate call to action or offer.
  • PPC Landing Page Optimization – Our pay per click advertising experts will review the landing pages on your website and make any improvement recommendations if needed to help these pages generate more sales or leads.
  • Pay Per Click Advertising Campaign Tracking – We will implement the tracking on your website and we make sure that before we “launch” or activate your pay per click account(s) that the tracking is operational.
  • Pay Per Click Ongoing Optimization and Reporting – Based on your specific needs we will conduct keyword level bid optimization changes and provide you with ongoing reporting and communication as needed.
  • Pay Per Click Consulting – If you need help reviewing and refining your pay per click advertising program, we can offer customized pay per click consulting services to help get your programs in the right direction.
  • Pay Per Click Training – We can set up your pay per click campaigns (including Google Adwords, Microsoft Adcenter and others) and then we can teach your in house staff to manage and measure your campaigns effectively.