Blog commenting has proven to be a highly useful form of link building for many Brick Marketing full-service SEO clients. In order to make a blog post comment a valuable link building activity, Brick Marketing takes the time to research relevant industry blogs, both popular and less known, that target the same audience as your company. We want to post comments on blogs that attract your target audience so they can be pulled through to your site as a qualified visitor.

Brick Marketing does not believe in spamming blog comment fields with generic comments like “Great article” or “really useful information,” and we take care to leave only valuable, well thought out comments that add value to the conversation. We aim for a minimum of three sentences in each comment. We have found that a blog post comment that strives to interact with the blogger and other readers is much more likely to go live than a generic, boring comment that is obviously just written for the link.

In addition to being a valuable link, here are a few of the other long term benefits of blog commenting:

• Developing relationships with industry bloggers
• Engaging in conversations with other commenters
• Finding new topics to fuel your own content marketing
• Building brand name recognition
• Establishing your brand as an industry authority