Full Service SEO

Even though every single website is totally different in every way, we take a very strategic approach to SEO. Based in Boston, Massachusetts but with clients nationwide, Brick Marketing will help increase your website visitors through your SEO program!

We take a Customized, 2 Phase SEO Approach:

SEO PHASE #1 – Onsite Search Engine Optimization (SEO) Services:

The first phase is where we make onsite SEO recommendations and changes to optimize your website to better target the audiences that you are looking to reach. The list below contains the typical items that we will optimize for your onsite SEO. However, since every website is 100% different there may be other items that are site wide or on a per page basis that we need to change as part of your SEO.

We recommend that you optimize every page of your website to increase visibility and attract more visitors. The first phase of our SEO approach works as follows:

  • Search Engine Optimization Strategy – We will review the history of your website, your online competition and will develop a strategy outlining the customized, specific approach we will take to optimize your website.
  • Technical SEO Audit – Once you are a full service SEO client, we will perform a technical SEO audit of your website and will look at every technical issue that might be happening with your website. Some of the SEO issues and items we will look at as part of the technical SEO audit include: 301 redirects, XML sitemap, duplicate content, missing meta data, 404 issues, broken links and much more!
  • SEO Keyword Research – We'll conduct extensive keyword research and come up with a list of keywords and phrases that will be most beneficial to optimize and naturally incorporate on each page of your website.
  • SEO Keyword Selection – We will pick the most relevant keyword phrases for each page of your website, based on the content on each page.
  • Content SEO Recommendations – This is a thorough review of the existing content of your site. We will naturally incorporate 2-5 of the approved and selected keywords within the existing content on each page of your website.
  • Meta Tags Writing – We will write visitor-centric Meta Tags for your website that will include the following for each page: Title Tag, Meta Tag Description, H1 Tags and Image Tags for each page of your site.
  • Additional On Site SEO Changes - If needed we will create a new XML sitemap, will re-write and analyze the URL structure of your website, suggest navigation improvements, and more.
  • Implementation of SEO Changes – We can work with your website designer to install all of the search engine optimization recommendations. Or you can let our expert web developer implement the changes directly to your website.
  • Dedicated SEO Specialist – When you become a Brick Marketing full service SEO client you will receive a dedicated SEO Specialist. Your dedicated SEO Specialist will be the one actually doing all of the work on the onsite SEO phase. We do not outsource any of our SEO work! Everything is handled in-house by a Brick Marketing employee. Each full service SEO client also will work directly with the Brick Marketing President and Founder, Nick Stamoulis who will handle much of the SEO strategy and oversee the campaign.

SEO PHASE #2 – Ongoing SEO Link Building, Link Earning,
Content Marketing and Social Media Management Services:

The second phase of our full-service SEO program is important for every website in every industry. The first phase mentioned above, onsite SEO, will only get you so far. To really do well long term every website MUST build and earn relevant, incoming links from many different sources to their website. Our SEO link building approach will help: increase visitors, improve your brand online and develop a level of “search engine trust” over time.

After we put together an inbound link audit for your website and compare your links to your competitors we put together a relevant, white hat SEO link building strategy that includes the following activities:

  • Online Publicity: Writing and online distribution of newsworthy press releases. We use PRWeb Vocus for all our clients.
  • Local Search Profiles: Creation or claiming of business listings in the top local search engine directories.
  • Blog Commenting: Well crafted comments on relevant industry blogs.
  • Video Marketing: Submission of videos to top video portals.
  • Industry Associations and Industry Websites: We will locate highly relevant niche industry websites to submit to.
  • Infographics: We can help develop infographics for more advanced link building clients.
  • Content Marketing Services: We can help write custom blog posts, white papers and other types of content that make sense for your audience.
  • Social Media Marketing Management: We can help promote the content and blog posts that we write for you that will help increase social shares and visitors from your social media outlets such as: LinkedIn, Twitter, Facebook and Google+.

Monthly Ongoing SEO Reporting – We will look at your website visitor and website conversion growth generated from our SEO efforts by looking at your website's Google Analytics account. You will have a scheduled meeting with your dedicated SEO specialist each month to review the monthly link building activities and to review the reports and discuss any additional ongoing SEO recommendations that might be needed for your website.

SEO Tools Used for SEO Clients – We use some of the best and most helpful paid and free SEO software tools are used for all full service SEO clients including: Google Keyword Research Tool, Moz, Google Webmaster Tools, Pingdom, Google Analytics and more.

Custom SEO Consulting – As a full service SEO client we realize that your business, competition and website changes daily, so we provide ongoing additional custom SEO consulting via phone on an as needed basis at no additional charge! We strive to become your SEO firm, but also to become your true SEO partner!

Dedicated SEO Specialist – When you become a full service SEO client you will receive a dedicated SEO Specialist who is your main point of contact. Your dedicated SEO Specialist will be the one actually doing all of the work on the onsite SEO phase, white hat link building, content marketing and social media ongoing efforts. Each full service SEO client also will work with the Brick Marketing President and Founder, Nick Stamoulis.

White Hat SEO Approach – Brick Marketing is a strictly white hat SEO firm. We closely follow the Google Webmaster Guidelines and Bing Webmaster Guidelines. Also, for every full service SEO client, we follow very strict white hat link building practices as indicated by Google here.