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Even though every single website is totally different in every way, we take a very strategic approach to SEO. Based in Boston, Massachusetts but with clients nationwide, Brick Marketing will help increase your website visitors through your SEO program!
The first phase is where we make onsite SEO recommendations and changes to optimize your website to better target the audiences that you are looking to reach. The list below contains the typical items that we will optimize for your onsite SEO. However, since every website is 100% different there may be other items that are site wide or on a per page basis that we need to change as part of your SEO.
We recommend that you optimize every page of your website to increase visibility and attract more visitors. The first phase of our SEO approach works as follows:
The second phase of our full-service SEO program is important for every website in every industry. The first phase mentioned above, onsite SEO, will only get you so far. To really do well long term every website MUST build and earn relevant, incoming links from many different sources to their website. Our SEO link building approach will help: increase visitors, improve your brand online and develop a level of “search engine trust” over time.
After we put together an inbound link audit for your website and compare your links to your competitors we put together a relevant, white hat SEO link building strategy that includes the following activities:
Monthly Ongoing SEO Reporting – We will look at your website visitor and website conversion growth generated from our SEO efforts by looking at your website's Google Analytics account. You will have a scheduled meeting with your dedicated SEO specialist each month to review the monthly link building activities and to review the reports and discuss any additional ongoing SEO recommendations that might be needed for your website.
SEO Tools Used for SEO Clients – We use some of the best and most helpful paid and free SEO software tools are used for all full service SEO clients including: Google Keyword Research Tool, Moz, Google Webmaster Tools, Pingdom, Google Analytics and more.
Custom SEO Consulting – As a full service SEO client we realize that your business, competition and website changes daily, so we provide ongoing additional custom SEO consulting via phone on an as needed basis at no additional charge! We strive to become your SEO firm, but also to become your true SEO partner!
Dedicated SEO Specialist – When you become a full service SEO client you will receive a dedicated SEO Specialist who is your main point of contact. Your dedicated SEO Specialist will be the one actually doing all of the work on the onsite SEO phase, white hat link building, content marketing and social media ongoing efforts. Each full service SEO client also will work with the Brick Marketing President and Founder, Nick Stamoulis.
White Hat SEO Approach – Brick Marketing is a strictly white hat SEO firm. We closely follow the Google Webmaster Guidelines and Bing Webmaster Guidelines. Also, for every full service SEO client, we follow very strict white hat link building practices as indicated by Google here.
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