Full Service SEO

Even though every single website is totally different in every way, we take a very strategic SEO approach. Based in Boston Massachusetts the SEO firm, Brick Marketing will help increase your website visitors through your SEO program!

We take a Customized, 2 Phase SEO Service Approach:

SEO PHASE #1 – Onsite Search Engine Optimization SEO Services:

The first phase is where we make SEO recommendations and changes to optimize your website to target better the audiences that you are looking to target for your business and throughout your website. The list below contains the typical items that we will optimize for your on site SEO. However, since every website is 100% different there may be other items that are site wide or on a per page basis that we need to change as part of your SEO.

We recommend that you optimize every page of your website to increase visibility and attract more visitors. The first phase of our SEO approach, that we take is as follows:

  • Search Engine Optimization Strategy – We will review the history of your website, your online competition and will conduct an analysis of the customized specific approach we will take to optimize your website.
  • Technical SEO Audit – As a full service SEO client, we will perform a technical SEO audit of your website and will look at every technical error that might be happening with your website. Some of the SEO issues and items we will look at as part of the technical SEO audit include: 301 redirect, sitemap, duplicate content, 404 issues, broken link and much more!
  • SEO Keyword Research – Extensive research of your industry and recommendations on which keywords and phrases will be most beneficial to optimize and naturally incorporate on each page of your website.
  • SEO Keyword Selection – We will hand pick the most relevant keyword phrases for each page of your website, based on the content on each page.
  • Content SEO Recommendations – A thorough review of the existing content of your site and we will naturally incorporate the selected keywords within the existing content throughout each page of your website.
  • Meta Tags Copywriting – We will write visitor focused Meta Tags for your website that will include the following for each page: Title Tag, Meta Tag Description, H1 Tags and Image Tags for each page of your site.
  • Additional On Site SEO Changes - If needed we will create a new XML sitemap and will re-write and analyze the URL structure of your website.
  • Implementation of SEO Changes – We can work with your website designer to install all of the search engine optimization recommendations or let our expert web developer implement the changes directly to your website.
  • Dedicated SEO Specialist – When you become a Brick Marketing full service SEO client you will receive a dedicated SEO Specialist. Your dedicated SEO Specialist will be the one actually doing all of the work on the onsite SEO phase. Each full service SEO client also will work directly with the Brick Marketing President and Founder, Nick Stamoulis who will handle personally all of the SEO strategy items of your SEO program.

SEO PHASE #2 – Ongoing SEO Link Building, Link Earning,
Content Marketing and Social Media Management Services:

The second phase is just as important for every website in every industry. The first phase above which is the onsite SEO will only get you so far. To really do well long term, every website MUST build relevant incoming links from many different sources to their website to help build their business online. Our SEO link building approach will help: increase visitors, improve your brand online and will help develop a level of “search engine trust” over time.

After we put together an inbound link audit for your website and compare your links to your competitors we put together a relevant, white hat SEO link building strategy that includes the following approach:

Monthly Ongoing SEO Reporting – We will look at your website visitor and website conversion growth generated from our SEO efforts by looking at your website analytics. You will have a scheduled meeting with one of our seasoned SEO experts each month to review the monthly link building activities and to review the reports and discuss any additional ongoing SEO recommendations that might be needed for your website.

SEO Tools Used for SEO Clients – Some of the best and most helpful paid and free SEO software tools are used for all full service SEO clients including: Google Keyword Research Tool, Moz, Google Webmaster Tools, Pingdom, Google Analytics and more.

Custom SEO Consulting – As a full service SEO client we realize that your business, competition and website changes daily, so we provide ongoing additional custom SEO consulting via phone on an as needed basis at no additional charge! We strive to become your SEO firm, but also to become your true SEO partner!

Dedicated SEO Specialist – When you become a Brick Marketing full service SEO client you will receive a dedicated SEO Specialist who is your main point of contact. Your dedicated SEO Specialist will be the one actually doing all of the work on the onsite SEO phase, white hat link building, content marketing and social media ongoing efforts. Each full service SEO client also will work with the Brick Marketing President and Founder, Nick Stamoulis.

White Hat SEO Approach – Brick Marketing is a strict white hat SEO firm. We closely follow the Google Webmaster Guidelines and Bing Webmaster Guidelines. Also, for every full service SEO client, we use a very strict white hat link building practices as indicated by Google here.

Custom SEO Training – Before you hire an SEO firm, it makes sense to get everyone on your team on the same page, so they can understand what you are investing in with SEO. Let us teach you the basics about SEO prior to starting our work managing your SEO program.