A strong content marketing campaign is important for every business and website, regardless of industry. Producing great content is not only useful for SEO, but also helps with brand building and is the substance of any social media marketing campaign.
Many companies struggle with content creation. Have you found your content marketing has been put on hold because of one of these reasons?
- You don’t know what to write about.
- You don’t know how to leverage your content online.
- Your staff doesn’t have time to spare for content creation.
- You’re not comfortable with writing ability.
As an SEO and content marketing firm, Brick Marketing knows that full service content marketing is about much more than just churning out the content itself. We divide our content marketing services into a three phase approach to not only produce, but also successfully promote your content.
Content Marketing Services Phase 1 – Define a Strategy
The first phase of any solid content marketing campaign is to develop a well-planned strategy based on industry, market and target audience. We will work with you to better understand your company, brand, products and unique value proposition. Understanding our clients’ online business needs and goals is Brick Marketing’s first priority and critical to defining a content marketing strategy. From what we learn about your company, we will develop a content marketing strategy based on creating and promoting a mix of informational and promotional content. Most companies, both B2B and B2C, require a mix of both to be successful, although we tend to focus more on the value of informational content.
- Informational content – Content that provides information to educate and inform your target audience.
- Promotional content – Content that works to promote your company, brand and individual products with the purpose of generating leads and sales.
Content Marketing Services Phase 2 – Develop the Content
A majority of companies struggle with content creation. Many lack the time and resources to consistently produce engaging and informative content. Brick Marketing’s in-house writing staff can remove that burden from your employees and develop great content on behalf of your company. We will work with you to develop a strong messaging strategy that is integrated into every piece of content, regardless of platform. Some of our content creation services include:
- PR (we will work with your offline and in-house PR teams)
- Blog Writing
- Guest Blogging Submissions
- Social Media Promotion of Content
- And much more!
Content Marketing Services Phase 3 – Promote the Content
Brick Marketing understands that the greatest content ever written won’t provide much value for your company if no one can find it. Promotion is just as important for content marketing as the content creation is because the more eyeballs you can get on your content the more likely it is to earn natural links. As a full service content marketing client, we will take your unique content and distribute it across a variety of mediums to reach more of your target audience. Here are a few of the ways Brick Marketing will promote your content:
- Submitting content to social bookmarking sites.
- Submitting content to niche industry sites.
- Publishing content on social networking sites (such as LinkedIn Groups)
- Content cross pollination.
Much of a business’s online marketing success rests on the shoulders of a well-developed and strategic content marketing campaign. Every company has useful information they would like to share with their target audience, Brick Marketing’s content marketing services can help you do just that.
Read What Full Service SEO Clients Say About SEO Firm Brick Marketing
"Our keyword rankings have improved and traffic has increased"
“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”
– Lauren LaFronz, Director of Marketing, enChoice, Inc.
"dependable, professional SEO company"
“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”
– JoAnne Loftus, Archival Designs, Inc.
"Brick Marketing is "solid" when it comes to support for SEO marketing advice"
“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”
– Paul Rarick, Debbiegrattan.com
"Brick Marketing is rock solid and essential in building a strong marketing foundation."
“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”
– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com
"traffic has increased over 80% year-over-year"
“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.”
– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com
"Brick Marketing is levels above all others...an integral part of my team"
“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.”
– Jodi Murphy, Marketing Director EUXmedia
"Brick Marketing has been a tremendous resource for our business"
“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!”
– Ellen Parlee, Parlee Farms
"highly recommend Brick Marketing to all of my clients"
“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”
– Mike Cardella, Integrated Computer Services
"superior knowledge of marketing on the internet"
“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”
– Craig Raubenheimer, President, Roan Solutions, Inc.
"went above and beyond to help us with any SEO issues"
“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”
– Mory Creighton, CEO, Pinpoint Laser Systems