In today’s world of SEO, content is king and content is anything that is public and shareable. This includes blogs, whitepapers and articles, videos and podcasts, webpage content, press releases, presentations and more. A strong content marketing campaign is important for every business and website, regardless of industry. Producing great content is not only useful for SEO, but also helps with brand building and is the substance of any social media marketing campaign.

Many companies struggle with content creation. Have you found your content marketing has been put on hold because of one of these reasons?

• You don’t know what to write about.
• You don’t know how to leverage your content online.
• Your staff doesn’t have time to spare for content creation.
• You’re not comfortable with writing ability.

As an SEO and content marketing firm, Brick Marketing knows that full service content marketing is about much more than just churning out the content itself. We divide our content marketing services into a three phase approach to not only produce, but also successfully promote your content.

Content Marketing Services Phase 1 – Define a Strategy

The first phase of any solid content marketing campaign is to develop a well-planned strategy based on industry, market and target audience. We will work with you to better understand your company, brand, products and unique value proposition. Understanding our clients’ online business needs and goals is Brick Marketing’s first priority and critical to defining a content marketing strategy. From what we learn about your company, we will develop a content marketing strategy based on creating and promoting either informational or promotional content. Most companies, both B2B and B2C, require a mix of both to be successful.

• Informational content – Content that provides information to educate and inform your target audience.
• Promotional content – Content that works to promote your company, brand and individual products with the purpose of generating leads and sales.

Content Marketing Services Phase 2 – Develop the Content

A majority of companies struggle with content creation. Many lack the time and resources to consistently produce engaging and informative content. Brick Marketing’s in-house writing staff can remove that burden from your employees and develop great content on behalf of your company. We will work with you to develop a strong messaging strategy that is integrated into every piece of content, regardless of platform. Some of our content creation services include:

• Article Marketing
• PR (we will work with your offline and in-house PR teams)
• Blog Writing
• Ghost Writing
• Guest Blog Submissions
• Social Media Promotion of Content
• And Much More!

Content Marketing Services Phase 3 – Promote the Content

Brick Marketing understands that the greatest content ever written won’t provide much value for your company if no one can find it. Promotion is just as important for content marketing as the content creation is. As a full service content marketing client, we will take your unique content and distribute it across a variety of mediums to reach more of your target audience. Here are a few of the ways Brick Marketing will promote your content:

• Submitting content to social bookmarking sites.
• Submitting content to niche industry sites.
• Publishing content on social networking sites (such as LinkedIn Groups)
• Content cross pollination.

Much of a business’s online marketing success rests on the shoulders of a well-developed and strategic content marketing campaign. Every company has useful information they would like to share with their target audience, Brick Marketing’s content marketing services can help you do just that.