Create Content That Wins in SEO and GEO
This article was published on February 18, 2026
Categorized in: Digital Marketing, Content, SEO, AI Marketing
It’s true that online search is changing because of AI. It’s also true that it doesn’t matter quite as much as we thought, especially if we focus on all the right things. There are a few underlying themes that will never change, such as building credibility and authority and developing content your audience finds useful. If content is done in this way, how the content gets found almost doesn’t matter. If it resonates with the audience, that’s the most important variable.
Of course, what we are talking about here is building content authority. By focusing on this, you will develop content that does well in both traditional and AI search. Here’s a look at how to do that.
Focus on Creating Topical Depth
When it comes to content, depth isn’t a simple matter of simply publishing more content, although that could be part of it. Depth refers to how well a topic is covered. This means that your audience needs to feel satisfied by all the information you have on a topic. If they are dissatisfied, this means that you could stand to build out your depth a little bit more. If they are satisfied, there’s no need to keep creating content about it.
There is no set number to latch onto, either. If you feel like you are repeating the same things over and over again when you write content, chances are pretty good the topic is saturated. More is not necessarily better, but more could be better if it helps you build the depth you need to cover a topic thoroughly. Most people who write on a certain topic when know the point at which this occurs.
Consistency Builds Your Reputation
While depth teaches us that covering a topic thoroughly helps build authority, consistency handles another big part of the puzzle. Build a consistent schedule where you publish content at a steady rate. Your audience will come to rely on the predictability of it, and this will serve to build your reputation for the better. This is because authority is built over time, and only after your audience trusts that you will keep showing up.
Consistency is also good for both traditional and AI search because you will develop authoritative signals throughout the internet that search will use to help it gather information. Both methods of search tend to favor brands that consistently release content on a regular schedule.
Use Structure to Your Advantage
Your audience, traditional search, and AI all tend to favor structured content. Your audience (and therefore your potential customers) desire useful content that is easy to navigate. For traditional search, a structured approach helps the content get found much easier in the search engines, and also helps your content in AI.
The main goal here is to stick with a scannable structure while also making the content readable and helpful to your human visitors. After all, both traditional search and AI are genuinely trying to match a query with content that will be helpful.
Developing content authority is something that should have your audience at its center. If you write for them first, you will please the search engines, both traditional and AI, in the process.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is President of Brick Marketing and has over 25 years of digital marketing experience. He works directly with clients on strategy and implementation, helping solve complex mariketing, lead generation and sales challenges. Nick Stamoulis is a strategist and expert with Search Engine Optimization (SEO), AI Search or Generative Engine Optimization (GEO), content marketing, social media, pay per click advertising, and conversion improvement. Nick Stamoulis has worked with over 500 companies in many industries and also provides digital marketing consulting and training classes, helping companies improve performance and achieve desired outcomes.
