Pay Per Click Management Services
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Our PPC Advertising Solution at a Glance
Pay Per Click (PPC) Management Process:

Digital Ad (PPC) Audit
The process of creating an effective PPC strategy is to first perform an audit of your existing digital ads. This will be a full analysis of all your current PPC campaigns to evaluate their effectiveness and uncover new opportunities. We start by evaluating account structure to discover if your campaigns, ad groups, and keywords are organized and aligned to your business objectives. The process begins with us looking at the new or existing PPC accounts to determine if the ad groups, campaigns, and keywords are all aligned with your business goals. We then review keyword performance, match types, and negative keywords specifically to review their performance and find ways to improve efficiency. From there, we assess your ad copy for relevance, engagement, and click-through rates (CTR). We also need to review your ROI, so for that we look at your budget allocation and bidding strategies. Finally, we evaluate information like your geolocation settings, audience targeting, performance of your landing pages, and track your conversions so that we can improve your measurable outcomes.
Digital Ad (PPC) Strategy
After the evaluation stage, we then work towards creating a strategy for your digital ad, or PPC, campaigns. Here, we work towards creating a customized strategy for your digital ads that will help you achieve your marketing objectives and business goals, such as increasing conversions, bringing in leads, improving brand awareness, and bringing new visitors to your website. Researching your audience allows you to discover their key demographics, behaviors, and interests, which will help you target the right audience during campaigns. Part of creating a strategy includes selecting keywords and other high-intent terms that align with campaign goals. In this stage, we create effective and persuasive ad copy that aligns with the campaign, design visual and engaging creatives for the campaign, and implement effective bidding strategies. We also optimize landing pages to maximize conversions, and also work within budget, allocating it strategically. We monitor performance of the strategy through analytics and make strategic adjustments as needed. The goal is to make sure that the campaign is as effective as it could be and with a good ROI.
Digital Ad (PPC) Implementation
Once the digital advertising PPC strategy is created, it is time to put it into action. We set up new accounts if needed or refine your existing accounts to maximize effectiveness. As part of this phase, we structure the campaigns to maximize results and strategically organize ad groups. PPC ad copywriting or digital display ad design development is part of this process if needed. We also fine-tune various targeting parameters, such as audience demographics and locations, to ensure we are targeting the right people for the campaign. We also develop effective keyword lists for targeting, which includes match types and negative keywords. From there, we know that good ad copy is important, and along with appealing visual ads, we know these can make or break the campaign. We also customize the budgets and bidding strategies to maximize campaign performance and align with business goals. In this stage, we also test the landing pages and implement performance tracking to measure results.
Digital Ad (PPC) Measurement
In the next phase after implementation, we measure the digital ad (PPC) campaign to evaluate its success and determine if any strategic adjustments need to be made. This involves monitoring the data, analyzing it, and interpreting it to evaluate campaign performance. We establish KPIs, or key performance indicators, like click-through rate (CTR), cost per click (CPC), conversion rates, and return on ad spend (ROAS). We achieve this by using analytics tools and examining metrics like impressions, audience engagement, and clicks. Through conversion tracking, we are able to determine if campaign performance aligns with business objectives. We use data analysis tools and techniques to highlight trends, strengths, and areas that need improvement. Through regular reporting, we are able to provide insights that could allow us to adjust campaign targeting, refine bidding strategies, and make changes to ad creative. The goal is to improve the effectiveness of the campaigns and achieve tangible results.
FAQs About Brick Marketing's PPC Service
What is the first step in your PPC management process?
Every pay per click advertising program begins with a detailed evaluation of the existing advertising accounts and campaign performance. Brick Marketing conducts a comprehensive PPC audit that reviews keyword targeting, ad performance, bidding strategy, landing pages, and campaign structure.
This process helps identify opportunities to improve ad efficiency, reduce wasted spend, and strengthen campaign performance. The insights gained during the audit establish the foundation for a structured PPC strategy.
Learn more about PPC campaign audit and assessment
How do you create an effective PPC strategy?
A successful PPC program requires a structured strategy that aligns advertising campaigns with business goals and target audiences. Brick Marketing develops PPC strategies that define campaign objectives, keyword targeting, budget allocation, ad messaging, and landing page strategy.
This structured approach ensures that advertising campaigns are designed to attract qualified traffic while maintaining cost efficiency.
Learn more about PPC strategy development
Who manages PPC campaign creation and optimization?
Brick Marketing manages the full lifecycle of PPC campaigns, including keyword research, ad copy development, campaign structure, bid management, and ongoing optimization.
Our team monitors campaign performance continuously and adjusts targeting, bidding strategies, and ad messaging to improve results over time.
Learn more about PPC campaign management and optimization
How do you measure success in PPC advertising?
PPC success is measured through a variety of performance metrics that reveal how advertising campaigns contribute to traffic, engagement, and conversions. These metrics help determine whether advertising spend is producing meaningful results.
Common PPC metrics include click through rate, cost per click, conversion rate, and return on advertising spend. By analyzing these signals, businesses can refine campaigns and improve advertising efficiency.
Learn more about PPC performance measurement and optimization
What Makes Brick Marketing Different?
Why Companies Choose Brick Marketing
Brick Marketing, a Boston digital marketing agency trusted and helping companies since 2005, drives strategy and implementation that delivers outcomes.
Brick Marketing achieves goals by offering unique combination of expert digital marketing services, custom marketing training and marketing consulting.
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