Website Marketing Definition and Glossary

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301 Redirect

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A/B Testing


Ad Copy

Ad Quality Score

Ad Title

Affiliate Program Marketing

Alt Text

Anchor Text

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Behavioral Targeting

Bing Ads

Bing Webmaster Guidelines

Bing Webmaster Tools

Bounce Rate


Blog Comments



Branded Keywords

Breadcrumb Navigation

Buying Funnel

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Click Through Rate (CTR)

Content Management Systems (CMS)

Content Marketing

Content Networking

Content Targeting

Contextual Advertising

Conversion Rate

Cost Per Acquisition (CPA)

Cost Per Click (CPC)

Cost Per Order (CPO)

Cost Per Lead (CPL)

Cost Per Thousand (CPM)

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Deep Linking

Description Tag

Display URL


Domain Age

Domain Authority

Dynamic Landing Pages

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E-mail Marketing

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Google Adwords

Google Alerts

Google Analytics

Google Keyword Tool

Google Reconsideration Request

Google Sandbox Theory

Google Webmaster Guidelines

Google Webmaster Tools

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Hypertext Transfer Protocol (HTTP)

Hypertext Transfer Protocol Secure (HTTP)

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Internet Protocol Address (IP Address)

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Keyword Phrase

Keyword Research

Keyword Stemming

Keyword Stuffing

Keyword Tag

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Landing Page

Link Bait

Link Building

Link Popularity

Link Farm

Log File

Long Tail Keywords

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Meta Tag

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No Follow Code

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Page Rank

Page View

Pay Per Click Advertising

Pay Per Click Arbitrage



PPC Bid Management Software

PPC Click Fraud

PPC Negative Keywords

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Real Simple Syndication (RSS)

Reputation Management


Return On Advertising Spend (ROAS)


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Search Engine Algorithm

Search Engine Crawler

Search Engine Index

Search Engine Optimization (SEO)

Search Engine Results Page (SERP)

Search Engine Index

Search Engine Ranking

SEO Copywriting

Social Bookmarking

Social Media Marketing

Social Networking

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Title Tag

Tracking URL

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Website Analytics

Website Domain

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XML Feed

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