5 Tips to Keep Social Media Followers Happy
Getting social media followers is really only the first step when it comes to social media marketing. The real goal is to keep your social media followers happy and engaged long after they initially click the “Follow” or “Like” button. Many brands still aren’t quite sure how to do this well, and end up losing followers (and potential clients and/or customers over the long term). In order to avoid having this happen to you, be sure to do the following:
Keep in mind that posting regularly is not the same as posting all of the time. You want to be active, but you also don’t want to annoy your followers with too many posts. Of course, every business is different and it may take some time to find the right balance and timing. For larger corporations that have the resources to do so, multiple posts a day might be OK, while for a smaller company, one post a day or even every other day may be adequate. Social media tools like Hootsuite and Sprout Social allow you to schedule social posts ahead of time, and to multiple social networks at once, which helps to ensure that you are getting the message out and at the right time.
Share Interesting Content
There should be a purpose behind everything that you post in social media. Social media relies on content. Without it, there isn’t anything to share and there is no reason to continue following your social media account. Content can be anything that resonates with your target audience. It can be a blog post, a picture, an album, a video, etc. If you don’t have a content marketing strategy in place, your social media strategy will suffer. Essentially, content marketing and social media go hand in hand. Every piece of content that you publish should be posted in social media. It keeps your social accounts active and generates quick traffic to the content. This also ties into an SEO campaign, since social media activity creates “social signals”, telling the search engines which content is getting a lot of social attention.
Posting something that you may later regret on a personal social media account is one thing, but you can’t make that mistake if you are posting on behalf of a brand or company. Social media is instant and there are no “take backs”. It’s OK to be funny or edgy at times, but all social media posts need to be appropriate or you risk turning off your followers. This is why it’s important to delegate social posting duties to a small number of people that can be trusted. Mistakes are more likely to happen when many people have access to the accounts. If you aren’t quite sure about a post, get a second opinion and remember that it’s always better to err on the side of caution when it comes to your reputation.
Have a Conversation
Take advantage of the captive audience that you have in social media. Use it as a focus group and don’t be afraid to ask followers for input or opinions. For example, if you’re struggling with blog topic ideas, ask your followers what they’d be interested in learning more about regarding your industry or service or product. Followers will appreciate that you care about what they have to say. If followers ask you a question or share a concern, be sure to respond in a timely manner which will keep them happy and also be noticed by all other followers. Social media is about being social, after all.
Pay it Forward
A social media campaign is limited if you are the only one sharing your content. The goal is to get followers to share it with their network to expand your visibility and reach and improve your social signals. If you want others to share your content, you need to be willing to share the work of others as well. Doing so shows that you “get” what the medium is all about. It’s understandable if you don’t want to share competitor posts in social media, but be sure to follow other relevant companies/events/publications/etc. and share their content with your network in hopes that they will return the favor.
Keeping your social media followers happy is important, but keep in mind that they aren’t the only ones seeing your posts. A company social media page is public, which means that anyone can click on it and see the information. A prospect or lead might not officially follow your accounts, but they may still be checking them out. A robust, active social media presence helps to convey trust to a prospective client or customer.
Categorized in: Social Media
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