Is Your SEO Program On Autopilot?

Written by Nick Stamoulis

There are plenty of SEO tools and software programs out there that can help automate some of the aspects of your SEO program, freeing up your valuable time so you can focus more on other SEO-related tasks like content creation and blogger outreach that can’t (and shouldn’t) be automated. I’m all for finding new ways to be more efficient and maximize the return for my time, but site owners need to be careful that they don’t get mistake efficiency for complacency. You want to streamline your SEO program, but don’t put it on autopilot.

What does an SEO program on autopilot look like?

1. Sending the same outreach email to every blogger you find.

A good SEO program should have a strong content marketing campaign embedded in it, and guest blogging is a big part of any content marketing strategy. That being said, if you want any chance of getting a guest blogging opportunity on a respected blog then you shouldn’t automate your outreach mails. A formula is fine, but at least take the time to personalize the email with the blogger’s name, a few comments about some of their recent posts and why you think your content is a good fit for their site. A popular industry blog might get dozens of emails a day asking about guest blogging posts and most bloggers can spot a generic or mass-send email a mile away. You only get once chance to make a first impression so make it count!

2. Only going after the easy-win links.

Link building is still a valuable component of any SEO program, but Google’s crackdown on web spam in 2012 means good link building isn’t as simple as building links wherever you can find them. Easy-win links might look nice on a monthly report (Look at all the work you did!) but their long-term value usually doesn’t amount to much. I know that link building often gets pushed to the backburner, even more so as it gets harder to find good links, but if you only go after the easy-win links don’t be surprised when your link building efforts and impact flat line.

3. Creating profiles on industry sites and forums but never fully developing your presence.

As part of our white hat link building service for full service clients the Brick Marketing team researches industry sites and forums that are not only a great source of an link but also a good way to build our client’s online presence. We usually create the profile for our clients but recommend they do the actual engagement, especially if their product is highly specialized. We may know a lot about their business but they know even more and can have real, meaningful conversations and insights to offer on these sites. A client that puts their SEO program on autopilot never bothers to invest in these profiles and end up wasting a valuable opportunity. Just because you hire an SEO firm that doesn’t mean you get to wash your hands of SEO completely! A good site can give your SEO program so much more than just one link.

4. Building a set minimum or maximum amount of links each month.

I once had a prospective client tell me they only wanted the Brick Marketing team to build 75 links a month—no more, no less. While I can understand the want to be assured a minimum number of links each month, I couldn’t for the life of me understand why they would want to put a cap on their link building! If a blog post got heavily shared on social media and was generating a ton of links what were we supposed to do? Pull it so it stops attracting links? The best link building campaign take advantage of every linking opportunity you find, including the natural links that happen over time. Putting a cap on the number of links your SEO program ca have each month is just going to stunt your success!

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Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"the number of leads generated since partnering with Brick Marketing has increased"

“At Eliassen Group, a key goal of our website is to generate client and candidate leads, which can get a bit complex, given that we’re in multiple lines of business. Members of the Brick Marketing were instrumental in developing SEO strategies for each line of business, and perfectly understood the nuances and subtleties of each of them, developing a set of keywords that they seamlessly placed into our copy, which had been developed using a series of personas. The monthly reporting provided to us clearly reflects tremendous progress since inception, and the number of leads generated since partnering with Brick Marketing has increased materially! We can’t be more appreciative of their personal commitment to us and our success, and “hands on” management of our account. We trust them implicitly, and know that they keep our best interests in mind when managing our account.”

– Tom Hart, Chief Operating Officer Eliassen Group

"Our web traffic overall has risen more than 30%"

“Silvon Software teamed up with Brick Marketing to deploy an SEO strategy that would generate greater visibility for our company within a highly competitive market and drive more prospects to our website as a result. This has included website optimization based on a well thought out keyword strategy, launch of a corporate blog, and the promotion of Silvon content via industry forums and numerous social media sites. In just a few months, Brick Marketing’s efforts has Silvon showing up higher in organic searches. Our web traffic overall has risen more than 30% and continues to grow. We’re seeing consistent month-to-month growth in the amount of organic traffic coming from Google. And, our referral traffic from LinkedIn has been phenomenal — with initial increases as high as 468%! We couldn’t be more pleased with the results that Brick Marketing has achieved so far and highly recommend them as a strategic marketing partner that knows how to put SEO best-practices to work for its clients.”

– Pat Hennel Director, Global Marketing Services, Silvon Software, Inc.

"our goal for better presence on the internet has been achieved!"

“I had worked with at least three other SEO companies before I was introduced to Brick Marketing. But when I met Nick Stamoulis at Brick Marketing, I knew that I was working with an honest and reputable company that would guide me through the world of SEO. In the six months since working with Brick Marketing, our goal for better presence on the internet has been achieved!”

– Peter Feinmann, Feinmann, Inc.

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"Love working with the team at Brick Marketing!"

“Love working with the team at Brick Marketing! They are always available to answer my questions and assist with any concerns. I am very impressed with their thoroughness and ability to stay organized. Their passion and energy is always shown during conversations on our account.”

– Corey Savage, CEO, Suncoast Identification Solutions, LLC

"Brick Marketing helped us meet our goals"

“We turned to Brick Marketing to assist in driving traffic to our website and we weren’t disappointed. The flexible approach of the SEO firm Brick Marketing helped us meet our goals, drive traffic to our website, and increase the number of calls we received regarding our services. Thank you!”

– Ken Burt, Marketing Manager Affiliated Physicians

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“Brick Marketing impressed us from the get-go with their enthusiasm, know-how and commitment to upstanding SEO techniques. They were communicative, responsive and transparent throughout, detailing an extensive game plan and delivering on every count. Thanks to effective collaboration and their meticulous methodology, our website’s manual penalty action was successfully revoked.”

– Laura J Lowe, Marketing Manager EMDAT

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"We’ve seen unbelievable success & owe much of our online lead generation to Brick Marketing’s efforts"

“I didn’t realize how much we were missing from not having an online presence until I started working with the SEO firm Brick Marketing. The Brick Marketing team took the time to guide us through the SEO process and helped bring our company into the online world. We’ve seen unbelievable success with our new website & owe much of our online lead generation to Brick Marketing’s efforts.”

– George Athanasiadis, CEO, Somerset Industries

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"increased our search engine traffic"

“We engaged Brick Marketing for SEO related activities for our website B2b.com and they did a fantastic job in assessing our website and finding out what was needed to optimize content and improve search engine traffic. In a short span, they improved the quality of in-bound links and increased our search engine traffic by over 100%. Additionally, they also trained our team in SEO techniques and kept us up to date with the changes brought in by Penguin/Panda updates. I highly recommend Brick Marketing for any SEO related projects.”

– Navdeep Sidhu, Director – B2B Product Marketing B2B.com

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"Brick Marketing uses an ethical, strategic approach to SEO"

“We have worked with a few other SEO firms and consultants in the past, but, by far,
Brick Marketing has been our best experience. They are very knowledgeable about the search engine landscape, and help us respond to what seem like constant changes to the algorithms. They have helped our company correct some of the issues created by prior SEO firms, both in terms of on-site optimization and off-site programs. I appreciate the fact that Brick Marketing uses an ethical, strategic approach to SEO that creates a solid, lasting foundation for the future. They are reliable, responsive, and the quality of their deliverables is top-notch. We are happy we chose to work with them, and I would recommend them to anyone looking to engage a new SEO firm.”

– Bob Bennett, Owner/Manager Bennett Awards

"raised our SEO efforts to a new level"

“When we began searching for an SEO service provider, our team had a limited understanding of what SEO entailed. After interviewing other SEO companies, it was clear from speaking with Nick that Brick Marketing does more than add keywords to your web content. By examining our tradeshow presence, blogging practices and online directory listings, Nick & Danielle have helped us work through company- and industry -specific obstacles to raise our SEO efforts to a new level. Keeping up with algorithm changes and industry trends, Brick Marketing is the perfect partner to ensure your SEO practices continue to be both white hat and impactful.”

– Catie Moyer, Copywriter Charles River Laboratories International, Inc.

"professional, timely, thorough"

“After searching extensively for a firm to aid in ramping up our Social Media efforts we choose Brick Marketing and have never looked back – plus, enlisted their services for SEO and SEM. Nick Stamoulis and his Brick Marketing team are professional, timely, thorough and take the time to work through and explain each task step by step. In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. We feel they are not just a consultant, but an integral part of our team.”

– Jodi Murphy Director of Marketing, SportsSignup

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing has gotten me results"

“I have been working with Brick Marketing for over 4 years now. Brick Marketing sends me the reports every month, but I don’t need to read them. I already know what he does is extremely effective because of all the web requests I get, phone calls from customers when they see their page come up on the first page of Google! I have worked with many other companies that made promises they could not keep. Brick Marketing has gotten me results and that is why I continue to work with them. I don’t have to micro-manage anything they do. I know that they always do what they say they are going to do. If you are looking for an SEO company, I would say, look no further as you have found the one that will do the job right! In addition to doing an excellent job, Nick Stamoulis is a pleasure to work with.”

– Alan Cline, 1-800-PLUMBING

"delivered a 59% increase in our organic web traffic"

“Initially, when we sought out assistance in SEO, we felt the Brick Marketing SEO offering may be too robust for the needs of our website. In hindsight, I am very glad that we decided their SEO services were worth the investment as they have proved to be an extremely valuable partner. Their tremendous expertise in b2b SEO practices and content strategy has already delivered a 59% increase in our organic web traffic. Brick Marketing has worked in close collaboration with our marketing team, tailoring their efforts to our specific needs as an FDA regulated company to ensure we are putting forward the highest quality content. I look forward to continuing our partnership with the Brick Marketing team to surpass our SEO goals!”

– Brett Prince, Vice President of Marketing Corindus Vascular Robotics

"Brick Marketing has increased our Google traffic by 315.43%"

“Great Results, Responsive Team, Ethical Strategies: The Brick Marketing team has become an invaluable extension of our marketing team, and one that has delivered steady growth from the get-go. The results speak for themselves – over the last two years, Brick Marketing has helped increase our Google traffic by 315.43%. From the solid SEO foundation Brick Marketing built for GrowthForce during our initial onboarding, to our ongoing daily/weekly tasks and our monthly analytics and check in calls, our Brick team keeps us on track and up to date. They take the headache out of SEO so we don’t ever have to spend time in the weeds learning about the latest rules or SEO challenges, and they are quick to answer any of our questions.”

– Kelly Boros, Marketing & Communications Manager GrowthForce

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"great job with our SEO program"

“The SEO team at Brick Marketing have done a great job with our SEO program. Our overall website visitors are up and we’re seeing traffic for keywords that a year ago weren’t even on our radar. They’ve always been willing to provide valuable input for any project we were working on and recently helped the company launch a brand new website, ensuring that our SEO efforts and value stayed intact.”

– Trish Voskovitch, Sr. Manager, Marketing Programs Enkata

"helped propel us forward organically"

“We implemented all the valuable suggestions and together we definitely saw amazing results over time. Other SEO companies may leave you in the dark but Brick Marketing kept us in the loop during the entire time, educating us about ALL the strategies being used that helped propel us forward organically.”

– Maura Statman, Everyone Loves Buttons Inc. ®

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"cost effective “answer” to creating a viable web presence"

“From the beginning, our new company, AA Global Printing, has provided a superior global service, backed by a solid operations team. What we didn’t have were marketing resources to support the growth of our client base and to build a strong online presence. Fortunately, Brick Marketing has given us a structured website development process/solution and a cost effective “answer” to creating a viable web presence. Moreover, our account rep has been a professional and knowledgeable resource at every turn. Thanks to Nick Stamoulis and the Brick Marketing team, AA Global Printing is marketing with all the right tools ranging from SEO, strong content, a weekly blog, and easy site navigation for our visitors.”

– Adam Gould – Cofounder, AA Global Printing

"I couldn’t give a stronger recommendation; they are simply great!"

“When we came to Brick Marketing initially, we had a small subset of challenges we didn’t have the bandwidth to tackle in house. Our idea was simply to send out the work and be done with it. A one-shot deal. What we found mid way into the first project, was that Nick Stamoulis and Brick Marketing had a depth of understanding and approach to solving our Search Engine Marketing problems that we had not considered; solutions that dramatically improved our search engine ranking position on terms and improved the overall size of our index listing (by more than 25% in the first two months). In short order we expanded our horizons and enlisted his talents to take on refining and improving ROI on our rather expensive Pay Per Click campaigns, as well as having him consult on microsite projects and blogs. Nick Stamoulis of Brick Marketing helped us understand what works and why, and helping us maintain our dominant position in the SERPs, despite the markets constant resetting and ever-changing drama. I could not have gotten through this year without Brick Marketing’s assistance and advice. I couldn’t give a stronger recommendation; they are simply great!”

– Connie Childrey, DataDirect Technologies

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"Brick Marketing is simply the best."

“After struggling for years to find the right SEO firm, it was a breath of fresh air to discover Brick Marketing. On my initial call with Brick Marketing President, Nick Stamoulis, it was immediately obvious that he genuinely cared about helping our company, not just bringing another client on board. Since then, their SEO work with us has been fabulous. Our dedicated SEO Specialist, alwyas takes the time to explain every step of their efforts (and do so in a way that doesn’t leave me buried in a sea of SEO jargon). In addition to SEO, we also chose Brick Marketing to handle our website migration to WordPress, and once again, couldn’t have been happier with our decision to do so. The Brick Marketing team made the process easy and painless, and made many helpful suggestions to improve our website that we would have never thought of on our own. Brick Marketing is simply the best.”

– Kristen M. Steele, Director of Marketing & Public Relations Bookmasters

"focused on getting you results"

“Brick Marketing is a no nonsense SEO company focused on getting you results. I really appreciate their patience, insight and going the extra mile to help Gold Lasso better understand the intricacies of the SEO discpline and how we can be more successful with our SEO programs. I would recommend Brick Marketing to any of my clients.”

– Elie Ashery, CEO Gold Lasso

"I would recommend Brick Marketing to anyone looking to enhance their online business"

“I have been very pleased with the responsiveness, diligent work efforts and creative ideas Brick Marketing has shown me since we started our organic SEO optimization campaign. My account executive has provided great support and has written relevant and timely articles for our website blog. Her willingness to go above and beyond to achieve the best possible results is very evident. I would recommend Brick Marketing to anyone looking to enhance their online business profile.”

– John V. Donovan, Director of Leasing & Marketing, Devionshire

"Brick’s SEO strategy has leveled the playing field"

“Brick Marketing’s well researched SEO strategy has provided Fishman Corporation with visibility and excellent leads over the past year. Fishman Corporation competes in a niche industrial segment that has been dominated by one corporate conglomerate for 50 years; we were specifically looking for a Marketing partner that understood how to leverage SEO and social media to gain us visibility. We wanted to compete on the same level as the corporate giant. Brick Marketing has done this for us. We routinely show up high in organic searches, our web traffic has doubled and the leads that come in are well targeted. Brick’s SEO strategy has leveled the playing field; now the Davids’ can be as visible as the Goliaiths.”

– Scott Beebe President, Fishman Corporation

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