Why You Should Avoid Thin Content

Written by Nick Stamoulis

consistent, compelling content - recommendation for bloging and social media marketing - white chalk text on a vintage slate blackboardWhen people search for information online, they’re looking for content that will satisfy whatever need they may have. Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. Your role when writing content is to give them the information they’re looking for and to make them feel satisfied and happy that they found your page. From there, the reader may feel compelled to take further action such as sign up for your newsletter, contact you to ask a question, or maybe even buy one of your products or use your services.

Great content is also important from an SEO perspective, which is why we provide content writing services for all of our full service B2B SEO clients. If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. Thin content, however, will do the exact opposite and should be avoided at all costs. Here are some reasons why you should avoid thin and poorly written content:

What is Considered Thin Content

We all know poorly written and thin content when we see it. What happens when you search for information? Your expectation is that you’ll be connected with the right information. On some level, you expect that within the first page results, at least one of them will contain the information that you seek. What you don’t want to see is content that is too short, doesn’t deliver the information you’re looking for, and contains too many keywords. Overall, your expectation when you clicked on the link is that you would find what you needed. Once you arrived at the page though, you clicked away without feeling satisfied.

When asked to define what thin content is, Google has provided some helpful information:

Here are a few common examples of pages that often have thin content with little or no added value:

  • Automatically generated content
  • Thin affiliate pages
  • Content from other sources. For example: Scraped content or low-quality guest blog posts
  • Doorway pages

These techniques don’t provide users with substantially unique or valuable content, and are in violation of our Webmaster Guidelines.

On that page, Google goes on to outline the consequences that having thin content can cause:

As a result, Google has applied a manual spam action to the affected portions of your site. Actions that affect your whole site are listed under Site-wide matches. Actions that affect only part of your site and/or some incoming links to your site are listed under Partial matches.

Be Careful How You Optimize With Keywords

Content is the king message on blue backgroundAside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. There’s an art to properly optimizing a website with keywords. Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the page. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience.

These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. There are a variety of factors that are used to assess this, and keyword usage is one of them.There was a time when keyword stuffing actually worked, but now it is considered a black-hat tactic.  Not only that, but overusing keywords can create content that Google considers to be “thin”. Instead, work a small number of relevant keywords into the copy without going overboard in order to give your users the best experience possible.

Thin content can negatively impact your search engine rankings, cause Google to give you a manual action warning, and ultimately gives your website users a poor experience. Great content, however, is the backbone to your online marketing strategy. Not only is it important for SEO, but it’s also something that will allow users to gravitate to your website, which will then help you build a quality customer and client base. This is why it’s such an important part of the strategy that we use for all of our full service SEO clients.

 

Categorized in:

Like what you've read? Please share this article


Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: