SEO and AI SEO (GEO): The New Standard for Digital Marketing
This article was published on March 18, 2026
Categorized in: Digital Marketing, SEO, AI Marketing
When it comes to digital marketing, being visible across multiple channels is important. In fact, thinking of digital marketing in terms of separate channels is an error. It creates a siloed, disjointed marketing strategy that won’t be as effective. Every branch of digital marketing needs to be accounted for and part of the larger digital marketing strategy.
The interaction between AI and SEO is no exception to this. They not only work together, but they also need to be part of a wider digital marketing strategy. Otherwise, the results just won’t be there. Here’s more information:
SEO Is Foundational for Digital Marketing
Sure, the nature of SEO has changed a lot of the past few years, and that is because search behaviors and patterns are changing. However, businesses shouldn’t avoid it. They need to still work at creating a great SEO strategy because it actually forms the foundation of long-term visibility. It helps your website, content, and the pages of your website connect and reach the right people.
Because of the changes to the industry and on search behaviors, businesses have throttled their SEO and have stopped working on it. This is an error because SEO still provides a framework for online visibility. It helps you assess the technical health of a site, gives your content some structure, and even through researched keywords, helps you direct your focus for the copy on each of its pages. Throttling the SEO efforts is not wise, especially since it is still part of the digital marketing foundation.
AI SEO (GEO) Expands the Way Brands Are Discovered
These days, in order to expand the reach of your business, you need to be visible in AI search. If you had already been working a comprehensive digital marketing program, this might already be happening. However, if your digital marketing has been inconsistent, you might be in a “start from scratch” situation when it comes to getting your brand shown in AI. Since this is still in the beginning stages, if you get started now, you still might be ahead of the curve for your industry.
Getting discovered in AI basically amounts to improving your brand recognition on your website and on other websites. Your brand needs to be cohesive and strong. If it isn’t, take some extra time to strengthen it. In particular, you need to make sure the brand messaging is the same across all platforms. Then, you’ll need to improve your citations, which includes marketing tasks like creating business profiles on industry websites, press releases, and other third-party forms of outreach. AI uses these citations to gather information about your brand.
Many of the tasks that work for effective SEO will also help improve your visibility in AI and work well for generative engine optimization (GEO). So, there is some overlap between the two. If you are actively marketing your business, you will be in good shape for both. It’s just worth keeping in mind that AI and SEO tend to work together to improve audience visibility.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is President of Brick Marketing and has over 25 years of digital marketing experience. He works directly with clients on strategy and implementation, helping solve complex marketing, lead generation and sales challenges. Nick Stamoulis is a strategist and expert with Search Engine Optimization (SEO), AI Search or Generative Engine Optimization (GEO), content marketing, social media, pay per click advertising, and conversion improvement. Nick Stamoulis has worked with over 500 companies in many industries and also provides digital marketing consulting and training classes, helping companies improve performance and achieve desired outcomes.
