Consumer Search Behavior for Better SEO
This article was published on November 14, 2025
Categorized in: SEO
Whenever search evolves, and therefore SEO evolves, it’s because consumer search behaviors have changed. Understanding this simple fact will help you navigate SEO, especially now that AI is on the scene. AI has changes search behavior, and AI is even being integrated in the search engines. Because of consumer search behavior trends, we need to stay aligned with the trends with how we approach our marketing, and this most certainly includes SEO.
We need to assess patterns because they tell us what people are looking for, what they expect, where they go for information, and even how they make decisions. This will then help businesses gain a clearer understand of exactly what they need to do to stay visible. Here’s more information:
Understand What Information Your Audience Is Seeking
The first step to understanding how to analyze consumer search behavior is to observe the types of information your audience is seeking. How are they looking for it? Assess whether or not they are searching for a few words, asking questions, or including longer strings of words designed to get them the information they seek. Chances are pretty good that, when analyzing the data, you will start to see some trends, and then you can act on these trends when deciding what content to add to your website.
Also, it could help to analyze your own search behavior. What kind of information are you looking for online? How are you looking for it? This can give you some clues as to the changing nature of search behavior. Your own patterns can give you clues that will help the business.
Find Out How Users Navigate Your Website
Sure, determining how people are searching and what information they are looking for is a great first step. However, there’s a lot more to the story these days. One of the ways this matters is by assessing how people are navigating your website. The reason for this is, you can get clues about the types of information your audience is seeking.
A few scenarios play into this. Sometimes, someone lands on your website from another place, like a search engine result. They may suspect you can help them, but aren’t sure. So, they start to click. Where do they go? Is it the about page, product pages, read more articles, visit your content, click the contact form to get in touch? You can get all kinds of clues by looking at navigational behavior.
No matter how search behavior changes or how the search engines evolve because of it, the glue that holds this together is that people will always be looking for information online. Staying on top of search behavior trends will help you run your business better. It will help you connect with your customers better. It will also help you better navigate changes because you would have seen the coming. SEO is important to your business, but one needs to stay current and understand what your audience really wants.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is President of Brick Marketing and has over 25 of years digital marketing experience. He specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
Listen to Nick Stamoulis speak at the AI Marketing webinar on 12/10/25
