Many blogs allow a space at the end of each post for a blog reader to leave a comment. The blog commenting field typically asks for the name of the commenter, their email address, and their website.
The blog commenting space is important because it adds an interactive element to the blog. Readers can share their thoughts on the topic and start a discussion with the blogger. Blog comments are what create a sense of community among loyal blog readers.
Blog commenting is a popular online marketing strategy. By leaving thoughtful comments on a blog post, an individual or a business is able to gain exposure among that blog’s audience. Blog comments can establish an individual or a business as a thought leader in a particular industry which may lead to new business opportunities.
Blog commenting is also a link building tactic, since the comment links back to the page that was submitted in the “Website” field. Blog commenting should not be done only for link building, but it is an added benefit. To get the most out of blog commenting, it’s important to spend time researching high quality blogs in your niche and visit them on a regular basis.