Writing by Nick Stamoulis in Link Building
I know that busy site owners and marketing managers are always on the lookout for “easy wins” when it comes to link building. How can they get the most bang for the least buck? It’s no secret that white hat link building takes a lot of time and effort on your part and, unlike many other marketing-esque campaigns, link building is never really done.
If you are just starting out with your first link building campaign, here are 3 easy link building tactics you’ll want to take advantage of while you can:
1. Cross linking between company blog and website.
No matter where your blog is hosted, either as an entirely separate domain (mycompanyblog.com), a subdomain (blog.mycompany.com) or a subfolder on your company site (mycompany.com/blog), one the easiest link building opportunities is to cross link your blog with deep, internal pages on your company website. For instance, since this blog post is about link building tactics, it makes perfect sense to link to the white hat link building services page on the Brick site (hopefully if you do it it’s a little less obvious!). You don’t want to go overboard and start stuffing links, but one or two deep links every few blog posts is completely acceptable. It’s a good way to pass link juice along to those deeper pages, plus it helps drive traffic over to your site or gets them to place where they can convert. You can also link to other related blog posts to help drive traffic deeper into your blog and further educate your readers.
Remember, each time your blog post is shared on a social network it creates a social signal, which is becoming increasingly important to the search engines.
2. Claim your local business profiles.
Even B2B companies that don’t rely on foot traffic to keep their doors open should claim their local business profiles. This is an easy link building tactic for a few reasons. First off, most online business profiles are free (unless you want a more advanced setup); nor do they take much time to create or optimize for SEO. These individual business profiles can rank in the search engines alongside your company website, blog and social profiles for branded searches, which help increase your online brand presence and ensure that you control the SERPs for your own brand.
3. Optimize online press releases.
Even if you only submit one online press release every 6 months or so, it’s an easy link building tactic that many companies fail to fully leverage. In addition the company boilerplate, which is great place for links, you can also add a few links to the body of the release (a good rule of thumb is one link per 100 words) and vary up the anchor text in each release to keep your link building as natural as possible. Make sure you submit your press release through a paid distribution source so it actually gets posted to good websites and has a real chance of getting picked up by a news source. You never know what kind of affect the right PR at the right time in the right hands can have!