Stopping Is One of the Biggest Marketing Mistakes
This article was published on September 18, 2025
Categorized in: B2B Digital Marketing
When it comes to marketing, it’s all too easy to get complacent. You start working a marketing strategy and put a lot of personalized effort into it. It takes a whole to see results, but once you do, you ease up a bit. This is a natural reaction, but it’s the wrong one.
There are also those who go in another extreme. They may have a marketing strategy that is working well, but they decide to dial it back. There are a few reasons why businesses tend to do this, including making budget cuts, or simply thinking that marketing is not really needed. This is also the wrong action to take.
We need to be consistent with our marketing because stopping what works is a huge mistake. Here’s a look at why:
Consistency Grows Your Success
When it comes to marketing, consistency always wins. It gives your audience complete confidence that you will be there when they need you. When you are seen as a consistent presence in your industry, that increases customer trust. This is a big deal, especially with B2B companies, where the sales cycle tends to be longer. Besides, marketing success doesn’t happen overnight. It takes time to build the marketing foundation. For example, posting just one blog post, or a few, scattered, social media posts won’t yield you the results you want. You need to show up consistently over time.
Let’s say that you work your marketing program for a six months to a year and you start to see real results. You might think, okay, now I can dial back. Well, it’s the consistency that got you this far. You won’t want to stop doing what works, otherwise your results will eventually regress.
You Don’t Want to Have to Start Over
Let’s say you stop working your marketing program consistently. Several months later, you notice your results start to slip, so you regret the decision to dial things back. So, you start up again. Things should get back to normal, right? Well, not quite. Depending on how much time has passed, stopping, and then starting up again, doesn’t quickly bring you back to where you left off. It’s more likely that you’ll be starting over.
Let’s say you stop working your program, and a month later there’s evidence that your results have started to decline. So, you start back up. It could take several months after that before you rebound. The more time that passed since you were consistent, the longer it will take to get your results back.
If something is working, it’s far better to have not stopped at all! Not only that, but this is the time to double down on what’s working and do more of it, not dial back and stop doing what’s working. If you stay consistent and work the plan, and maybe even make enhancements to your plan, you will continue showing results and may even continue to grow. Stopping is a big mistake.
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About the Author: B2B Fractional CMO Nick Stamoulis
Nick Stamoulis is a digital marketing expert with over 25 years experience, serving as President of Brick Marketing and B2B Fractional CMO. He specializes in solving complex marketing challenges through strategic SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
Download the free Wear ’Em Down Marketing™ Strategy Book by Brick Marketing here.
