Find Your Best Digital Advertising Mix
This article was published on January 6, 2015
Categorized in: Digital Marketing
When it comes to digital advertising, ti is important to find the right mix. It won’t always be the same for each business! The mix depends on the goals, their budget, the nature of the industry, and other factors. Digital marketing encompasses all forms of digital marketing, including, pay per click, social media advertising and display advertising. Here is a look at some of the possibilities for the types of digital advertising that can be in the mix:
Pay Per Click
This digital advertising is paid for when a visitor clicks on your ad. PPC ads are targeted at specific keywords, so you can be confident that they will only be shown to people interested in what you’re selling or offering. The cost per click varies depending on how many people see this particular keyword and what it costs Google to show an ad based on those results.
As with all forms of digital advertising, there’s an upfront cost associated with running PPC campaigns; however, once you’ve budgeted for it and set up a budget plan—and then manage your money you’ll find that PPC may be less expensive than other forms of digital marketing.
Social Media Advertising
Social media advertising is the most popular form of digital advertising. It’s a great way to reach your target audience and get your brand in front of them. Here’s a look at some of the social media platforms and their advertising:
Facebook: This platform allows you to create an audience of people who like your page or group pages based on the interests of those users (such as sports teams). You can then target this audience by age range or gender but also by location if you wish – which will help inform how many people live close enough together so they might attend the same event together at some point in their lives.
Instagram: With Instagram’s photo-sharing feature “stories,” where users can share photos across multiple accounts within one post itself – it is easy enough for anyone looking forward to becoming successful using this platform.
These are all accessible social networks where you can post messages about your business or brand message on those sites. Consider creating content related to the keywords you’ve chosen for SEO purposes.
Display Advertising
This is a form of online advertising displayed on websites’ web pages. Display ad formats include:
Banner Ads: These large rectangular images often have text at their edges. They are often seen on web pages but can also be used to advertise mobile apps.
Pop-up Ads: A pop-up ad opens in a new window when clicked—they are usually animated and designed to draw attention to themselves with bright colors and graphics like glossy photos or sleek logos.
Social media is a great way to promote your business. Consumers increasingly use social networks and mobile devices to get product information – everything from product reviews, recommendations and specifications, user experience, and details on competitors’ products. It’s also an excellent opportunity for businesses to authenticate their customers, building trust with them over time.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
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