Title tags are a recognized HTML element that create the title of the web page. The title taggenerally has a direct connection to the most important keywords on the website or the entire concept of the website, and appear not only on the web page, but also as the underlined blue hyperlink when the web page comes up in a search query on a search engine. Title tags should always be relevant to the website content in order to create a higher ranking in major search engines, as well as making it easier for visitors to find and click on when performing a search query. The HTML tag for a title tag appears in the tag of a web page, and looks like .
A title tag is required for every HTML and XHTML document on the Internet. Web browsers generally display the title within title tags for a web page on the title bar when a window to that particular page is open, and in the task bar of the screen when the window is closed. Only one title tag is permitted per document, and there are no nested tags, also known as other HTML elements, allowed within the title tag element, thus making it a rather important part of a web page.
Title tags are a good way to work on search engine optimization for a website, as many web spiders pay special attention to the title within the title tags. Using keywords and other relevant phrases in a title tag can help generate better ranks on search engines.