Tips to Get Social Media Followers to Convert

Written by Nick Stamoulis

Social Media Word Cloud with Megaphone ShapeWhen it comes to social media, it isn’t necessarily the size of your list of followers that really matters. Sure, they may “like” the things that you have to say, but are they really engaging with your brand? The truth is, social media followers are only valuable if they eventually turn into something more.
If they are only passively noticing your posts but not taking any action, you need to figure out how to really get them to convert. Here are some tips to help improve the rate at which social media followers turn into actual customers, clients, or leads:

Get the Right Followers

Before you stack your social media profiles with followers, you need to consider who your idea followers really are. Here are some questions to ask:

  • What kinds of people are currently following you in social media?
  • Are they the type that will actually convert?
  • What characteristics do your ideal social media followers actually possess?

If you find that a lot of your followers are competitors or others in related industries using social media as a networking tool there’s less of a chance for conversion. When it comes to social media followers, quality is always more important than quantity.

Businesses that get so consumed with the number of followers end up with the wrong ones because they do things like give away prizes to people to “Like” their Page or even worse, pay for followers. These types of followers probably don’t care about you and may not even be human.

Thing About Its Purpose

Being easy going is simple.When it comes to using social media, it helps to clearly define what you expect to gain from it before you really start using it. Will you use it to find prospects? Are you intending to use it to build your brand? While it is certainly an excellent sales and marketing tool, it help to have a much clearer picture of what you want to accomplish, otherwise your efforts will be too scattered to be successful. That’s not to say that you need to only choose one purpose. You can have several, as long as you know what your objectives truly are.

Create an Easy Path to Conversion

One of the reasons why you’ll likely be using social media is to not only get people to click onto your website, but to convert the in some way once they get there. It all starts when you share a great piece of content on social media, like a blog post, so that your followers can click. From there, your landing pages will include clear call to actions that tell the visitor how to buy, fill out a form, sign up for a newsletter, etc. In other words, conversion points should be no more than two clicks away from a social media page.

Think About Follower Types

All of your social media followers aren’t exactly the same. They may be interested in your business for different reasons and are all at different stages of the buying cycle. It’s important to post content that caters to all of these types. You don’t want to focus so much on those that are in research mode because you will miss an opportunity to sell. At the same time you can’t concentrate your effort on making the sale because some followers are still just looking for information. Post content should be a balance between the two types.

Keep It Interesting

Social-Media-Isnt-an-Either-Or-GameSocial media is often a noisy place with lots of distractions. In order to stay top of mind and to keep the attention of followers, and improve chances of conversion, it’s important to post different kinds of content. Don’t limit it to simply links to your blog posts. Add photos, videos, and interactive posts that encourage follower response. If you don’t keep it interesting, people won’t pay attention to what you’ll have to say, which means that your engagement will be low.

Your main goal for using social media for business purposes is to get your followers to convert. Whether you want them to follow a call to action, click through to your website, or perform a task, such as sign up for your email list, if you use social media correctly you will be successful at conversion. If your conversion rates are low, it’s time to take a closer look at your strategy and make any necessary changes.

Categorized in:

Like what you've read? Please share this article


Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: