PPC advertising, or Pay-Per-Click is a form of digital advertising that can be a powerful addition to your overall marketing strategy. However, it will only work well for you if the approach is precise and strategic. PPC is about more than simply bidding on ad space. We deliver the best results possible by optimizing the program on a regular basis and providing insights that is driven by data. We also perform extensive research on your target audience to improve results. The objective of a well-crafted PPC campaign is to improve your reach, attract high quality leads, and support your overall marketing efforts. We help you by aligning your PPC with your strategic objectives, and we do this by focusing on ROI. Managed PPC helps you become more successful in your marketing efforts, as well as creating a measurable impact where it matters most.
Customized approach that we will take with your PPC program:
Digital Ad (PPC) Audit
The process of creating an effective PPC strategy is to first perform an audit of your existing digital ads. This will be a full analysis of all your current PPC campaigns to evaluate their effectiveness and uncover new opportunities. We start by evaluating account structure to discover if your campaigns, ad groups, and keywords are organized and aligned to your business objectives.
The process begins with us looking at the new or existing PPC accounts to determine of the ad groups, campaigns, and keywords are all aligned with your business goals. We then review keyword performance, match types, and negative keywords specifically to review their performance and find ways to improve efficiency. From there, we assess your ad copy for relevance, engagement, and click-through rates (CTR). We also need to review your ROI, so for that we look at your budget allocation and bidding strategies. Finally, we evaluate information like your geolocation settings, audience targeting, performance of your landing pages, and track your conversions so that we can improve your measurable outcomes.
Digital Ad (PPC) Strategy
After the evaluation stage, we then work towards creating a strategy for your digital ad, or PPC, campaigns. Here, we work towards creating a customized strategy for your digital ads that will help you achieve your marketing objectives and business goals, such as increasing conversions, bringing in leads, improving brand awareness, and bringing new visitors to your website. Researching your audience allows you to discover their key demographics, behaviors, and interests, which will help you target the right audience during campaigns. Part of creating a strategy includes selecting keywords and other high-intent terms that align with campaign goals. In this stage, we create effective and persuasive ad copy that aligns with the campaign, design visual and engaging creatives for the campaign, and implement effective bidding strategies. We also optimize landing pages to maximize conversions, and also work within budget, allocating it strategically. We monitor performance of the strategy through analytics and make strategic adjustments as needed. The goal is to make sure that the campaign is as effective as it could be and with a good ROI.
Digital Ad (PPC) Implementation
Once the digital advertising PPC strategy is created, it is time to put it into action. We set up new accounts if needed or refine your existing accounts to maximize effectiveness. As part of this phase, we structure the campaigns to maximize results and strategically organize ad groups. PPC AD copywriting or digital display ad design development is part of this process if needed. We also fine tune various targeting parameters, such as audience demographics and locations, to ensure we are targeting the right people for the campaign. We also develop effective keyword lists for targeting, which includes match types and negative keywords. From there, we know that good ad copy is important, and along with appealing visual ads, we know these can make or break the campaign. We also customize the budgets and bidding strategies to maximize campaign performance and align with business goals. In this stage, we also test the landing pages and implement performance tracking to measure results.
Digital Ad (PPC) Measurement
In the next phase after implementation, we measure the digital ad (PPC) campaign to evaluate its success and determine if any strategic adjustments need to be made. This involves monitoring the data, analyzing it, and interpreting it to evaluate campaign performance. We establish KPIs, or key performance indicators, like click through rate (CTR), cost per click (CPC), conversation rates, and return on ad spend (ROAS). We achieve this by using analytics tools and examine metrics like impressions, audience engagement, and clicks. Through conversion racking, we are able to determine if campaign performance aligns with business objectives. We use data analysis tools and techniques to highlight trends, strengths, and areas that need improvement. Through regular reporting, we are able to provide insights that could allow us to adjust campaign targeting, refine bidding strategies, and make changes to ad creative. The goal is to improve the effectiveness of the campaigns and achieve tangible results.
