Digital Marketing Articles
Open Communication is Important with Your Digital Marketing Agency
Relationships are an important part of life, and business is no exception. You have social relationships with certain people in your life. You might have business relationships with other business owners or partners. You also have a relationship with your clients or customers. You will also have a r...
Is Your Digital Marketing Approach Disjointed?
These days, it seems that there are a variety of digital marketing specialty agencies out there that can help you individually with things like social media, content marketing, and even your pay per click advertising. In other words, if it is exists in digital marketing, there is likely a speciality...
Pay Attention to Timing With Digital Marketing Your Business
When it comes to digital marketing for your business, it is important to pay attention to seasonal fluctuations. If you offer your products and services to your audience at the wrong time, it really won't do much good. However, the opposite is true when you present your offer at the right time. Th...
Digital Marketing Programs Should Be Customized
Even though digital marketing can be fairly formulaic, it is important not to fall into the trap of taking the same approach for every business. Each business is unique, and these differences need to be honored. You can't adopt the same digital marketing program for every business. Here are some thi...
Web Development and Design Are Essential to Your Business
When we talk about digital marketing, we usually assume that the website is already up and running. The truth is that components of digital marketing, like search engine optimization, content marketing, and even social media are all usually done to bring more traffic to the website. This means that ...
Digital Marketing Clients Need to Be Reasonable
As a digital marketing agency, we are devoted to making sure that you deliver the best results possible. Because we juggle multiple clients and projects, we need to make sure that our clients know what to expect. This means that we have a big picture mindset of making sure we develop the right strat...
Don’t Work Task Your Digital Marketing to Death
When it comes to creating and implementing a digital marketing strategy, chances are pretty good that you are eager to get things going. You're so eager, in fact, that you could load your plate with far too many activities. While your enthusiasm is certainly a good thing, it isn't necessarily produc...
Social Media and Sales Generation Don’t Often Mix
It's true that social media is an important part of any digital marketing campaign. It doesn't matter what kind of business you have, social media will be an integral part of the strategy. It can help brand your business, get the word out about your products and services, and even nurture leads. Thi...
Traffic: It’s Important to Attract the Right Visitors
Digital marketers are focused on attracting more website visitors. Many look at the number blindly. If they see traffic increase, they believe their efforts are coming to fruition - but are they really? The hard truth is that increased traffic won't necessarily help the business grow unless the traf...
Don’t Be Afraid to Experiment in Digital Marketing
When it comes to digital marketing, there are two general ways of looking at it. First, you have the marketing tasks that you do on a consistent, regular basis, such as posting new content and participating in social media. These are the tasks that will form the foundation of your digital marketing ...
Don’t Stop Your Digital Marketing Once You Get Leads
When it comes to digital marketing, you probably work hard to get those leads coming. In fact, it could feel as if you once you do start getting leads, you could back off from your marketing, at least a little bit. What happens when you get through this list? Well, in order to keep growing your busi...
Get to Know Your Audience to Make Decisions
In order to truly serve your customers, you need to get to know them. This is an important lesson that businesses need to learn because this will enable them to achieve true growth. There are a variety of methods that can be used to get to know the audience, your customers, and your potential custom...
User Experience Can Enhance Your Digital Marketing
User Experience, labeled as UX for short, is a practice that defines and describes a customer's interaction with a company, including all of its services and products. Ultimately, it seems to maintain a customer's satisfaction and happiness with the company. If this happiness and satisfaction are no...
Make Sure the Digital Marketing Agency Has All the Skills You Need
If you feel as if you need to outsource your digital marketing, you should be sure that the firm you work with has all the capabilities that you need. Too often, we find that clients are too willing to hire more than one agency to take care of different aspects of the marketing plan. They might hire...
Importance of Budget Planning for Digital Marketing
Did you leave enough money in your budget for digital marketing? These days, digital marketing tactics are the cornerstone of your marketing plan. After all, most people use the internet to find companies, research products, and to eventually buy products. Even if the business has a physical locatio...
Link Portfolio and Highly Trafficked Websites
It is no secret that everyone who runs a website would like for it to be highly trafficked. Everything that we do, from writing content on a regular basis to posting on social media, is designed to attract people to the site. Once they visit the site, they will enjoy your content, get to know your b...
No Need to Embrace Every Digital Marketing Trend
When it comes to digital marketing, people are often under the impression that what is new and trendy must surely yield amazing results. While this could certainly be the case, it is important to be careful when it comes to the trends. Not everything that is popular will be beneficial to your brand....
Site Navigation Should Be Unique
When it comes to your website's navigation, particular as expressed in the navigational bar, there is no "one-size-fits-all" approach. Each website is different, and there are several factors to consider when determining the structure. Sure, there are some guidelines to follow, but you will create a...
Pros and Cons of Hiring a Local Digital Marketing Firm
These days, it isn't necessary to hire a local digital marketing firm since everything can be done remotely. Firms could be located anywhere in the world. However, businesses often struggle with this idea. They often believe that their SEO and marketing service providers need to be in their local ar...
Make These 5 Website Fixes to Improve SEO
While it’s true that great content, keyword incorporation, and quality inbound links are at the forefront of an SEO campaign, one important contributor to SEO success that sometimes doesn’t get the attention it deserves is website design and development. Website design and SEO complement each ot...
Sales and Marketing Need to Work Together
Departments in businesses tend to function in their own little bubbles. This isn't a good approach because many of these teams could easily cooperate with one another and make their jobs easier, while also help the business as a whole. This is especially true with the sales and marketing departments...
Developers Don’t Necessarily Understand Marketing
A great website developer is an asset for every business. The journey with a developer begins when creating your company's website, and continues as any updates and redesigns become needed. A great developer will also know how to build a great website that functions well, which is definitely a posit...
Build Up Your Branded Search Presence
One of the first things people do when they are considering doing business with you is they search for your company online. In an ideal world, when they search for your company name, they will be greeted with results that relate to your brand, such as your website and social media profiles. While th...
Goal of Digital Marketing is to Increase Traffic
Marketing is always done with the goal of increasing business, and this is true no matter if the marketing tasks are online or offline. Offline marketing tends to have specific goals, such as generating leads or maybe for branding. The same is true for digital marketing, except the number one purpos...
Digital Marketing for Highly Specialized Businesses
When it comes to digital marketing, it stands to reason that you want to align your business with the right market. For some businesses, as is the case with popular, worldwide brands, casting a wide net makes sense. For example, popular soft drink brands will need a wide audience because their goal ...
Domain Age Adds Credibility to Your Brand
When it comes to digital marketing, there are several components. Most focus exclusively on elements that are immediately seen to the eye, such as the posts they add to social media and the content they push live on their websites. However, there are also some factors that work behind the scenes, an...
Believe In Your Digital Marketing Success
So, you have a great digital marketing plan in place. You work the plan on a consistent basis and have done so for the past few months. Your hard work is starting to pay off because there are signs of life in terms of results. Your traffic is increasing, your leads have gone up, and you notice an in...
SEO Provides a Good Foundation for Digital Marketing
It is best to think about digital marketing as a long term process. The first step is to build a solid foundation, and from there, you can branch out your strategy. Search engine optimization should be one of the first things that you do when starting a digital marketing program because it lays a so...
Be Wary of Digital Marketing Agencies That Contact You Out of the Blue
There are a lot of digital marketing firms out there, and not all of them are best equipped to deliver the results you desire. In order to get these results, you really need to find an ethical and knowledgeable firm that has a trusted reputation and has been around for a while. It is also much bette...
Website Content – Images Should Support the Content
It's true that websites should have photos or de interspersed throughout the site in order to breathe life into it. When a website is visually pleasing, it really does go a long way to help the site perform better overall. However, the key here is that the images need to be done tastefully and not o...
Will You See Results from Your Digital Marketing Efforts?
When it comes to your digital marketing efforts, it stands to reason that you want to see results. If you aren't confident in your own abilities to come up with an effective plan, or you simply don't have the time or resources at your disposal, you may choose to outsource this part of your business ...
Build a Solid Foundation Before Advertising
When it comes to digital marketing, there are a few methods you can utilize to get your business recognized online. Advertising, such as pay per click and social media advertising, is something that could really have a positive impact. However, companies often make the mistake of relying too heavily...
Make Sure PPC Has Its Place
Most of us know that PPC can be a valuable addition to any digital marketing program. Yet, it isn't uncommon to hear horror stories of it not working out for companies, and then they were scarred from ever using it again. We believe that most businesses can benefit from PPC, it's just that its purpo...
Branding is About Building Trust
We know a distinct company when we see one. Think about how recognizable popular brands such as Disney or Coca Cola are. When mentioning these common brands, images flash in our minds. Maybe we saw the distinct mouse ears as soon as the name, "Disney" was mentioned. Perhaps we envisioned the cursive...
Hire a Digital Marketing Agency Based on Their Expertise
Have you hired digital marketing agencies in the past that simply didn't do as great of a job as you hoped? If this is the case, chances are pretty good that you didn't hire them based on their expertise, you hired them for other reason. Maybe the price was right. Maybe their sales process led you t...
Give Your Digital Marketing Firm the Benefit of the Doubt
You spent a lot of time vetting digital marketing firms until you found the best one to hire. With the process underway, things appear to be going smoothly. They're performing the work needed to boost your online presence, and you're happy with the way things are going. However, you start to wond...
Should You Overhaul Your Business Website?
How long has it been since you've made any aesthetic changes to your website? Once the business website is up and running, we tend to put it out of our minds. As we perform the daily activities needed to market our businesses, convert leads into paying customers, and make sure our existing customers...
Company Leadership Can Harm Digital Marketing Process
When it comes to hiring a digital marketing firm, it is only natural that you will try your hardest to make the best choice for your company's needs. The goal is to find a firm that is the best fit, so it is only natural that you will do a thorough job of vetting them before you hire them. It is als...
Give Your Main Brand Top Priority
Do you manage multiple brands as part of your business? If you have multiple brands, this can be both tricky and beneficial to your business as a whole. It is tricky because if you focus all your attention on the wrong brand, your whole business will suffer. However, if you cross promote the brands ...
Cross Promoting Your Brands Can Help Your Digital Marketing
Are you a company who runs multiple brands? If so, you could be missing out on a valuable opportunity if you don't cross promote them! It doesn't matter if your brands all relate to each other or not. It is still a good idea to cross promote them because you simply never know when a new opportunity ...
Should You Showcase Awards on Your Website?
We've all seen website that showcase awards and accolades. In fact, this happens all the time. When browsing a website, you might glimpse a little button that says, "Top 100 Websites Award" or something to that affect. Many industries online have their equivalent, and to be sure, it is a nice honor ...
Interruption in Digital Marketing Doesn’t Work
Most of us have encountered interruptive tactics for digital marketing, maybe without even realizing it. Think about all those popup windows you see that have ads or signup boxes in them, or those moments when videos load right when you visit a page, even if you din't want to watch the video in the ...
Should You Share Your Metrics on Your Website?
When putting together your website, you naturally want to make it as effective as possible. After all, your website will form the base of all of your online marketing efforts. Unfortunately, there are so many different directions that you can take with your website, that it can be overwhelming to fi...
Do You Need to Change Your Social Media Strategy?
No two businesses are the same, and that is why no to social media strategies should be the same, either. While it could make sense that your strategy might have similar elements as your competitors, this doesn't necessarily mean it will resonate with your unique audience. There are other factors th...
How to Make the Most of Content Marketing Efforts
One of the most important parts of an SEO campaign is content creation. Every page of content on a website is another optimization, inbound link, and search engine ranking opportunity. That is, if you’re taking the right approach. Here are 5 ways to make the most of your content marketing efforts:...
Should You Ask for References When Hiring a Digital Marketing Firm?
You are searching for the digital marketing firm that is the perfect fit for your company. Every firm has a different way of doing things, and you just want to make sure that they understand your needs and know how to help you achieve your goals. While searching, you may be tempted to ask them for r...
Digital Marketing Helps Build Your Brand
Over the years, branding has evolved and consumer's values have shifted. Today, the stakes are higher, and rules are changing. Brands are developing a value-based relationship with their clients, creating a lasting impression. By developing your brand, you get to control your clients' perceptions. I...
Put Customers First When Designing Your Website
When businesses create their websites, they often feel as if their main purpose is to inform people about their businesses. While this is certainly true, focusing on this shouldn't be your main task. You need to make sure that your audience has a good user experience while they are on your site. If ...
Don’t Stop Digital Marketing Even in Uncertain Times
When it comes to running a business, it isn't always smooth sailing. Situations outside of your control can make an impact, and you might be faced with some tough choices. Your instinct might be to downsize as much as possible in an effort to save costs, and one of the places you could be tempted to...
What Does Digital Marketing Mean for B2B?
It's no secret that there are some key differences between marketing for B2C companies and B2B companies, and digital marketing is no exception. With B2B companies, sales cycles tend to be longer, and leads need to be nurtured for several months or longer before they will become paying customers. Wi...
Put Your Audience First with Digital Marketing
While the point of digital marketing may be to find your ideal customers in the visitor space, it is too easy to get too caught up in that idea. When this happens, businesses have a tendency on focusing too much on themselves. They believe that what their audience needs is a ton of information about...
Introducing Your Brand to Your Audience
Are you rebranding? Are you only now taking your branding seriously? In both of these cases, you may already have an audience from prior marketing efforts. When making any changes to your brand, your current audience will need to get up to speed. If they feel like your brand has suddenly changed, th...
Plan Your Digital Marketing for the Future
Developing a sound digital marketing strategy is important to businesses of all types. Digital marketing is essential for bringing in new business and keeping existing customers happy. Some strategies, such as search engine optimization, are particularly effective over the long term, as long as the ...
Consider Outsourced Digital Marketing As Part Of Your Team
According to Webster's Dictionary, marketing is defined as "the process or technique of promoting, selling, and distributing a product or service." It's true that companies need to have certain marketing tasks accomplished in order to see an increase in business. After all, without marketing, peop...
Has Your Organic Growth Flat Lined?
It's true that digital marketing required a long term investment. This is especially true for activities such as search engine optimization, which basically rely on consistent and ongoing effort to achieve the desired results. Let's just image that you have been consistent for the past year or so. Y...
Building Trust With Your SEO and Digital Marketing Firm
Trust is an important part of any relationship, and the relationship between the agency and the client is no different. It stands to reason that the company that you hire to take care of your digital marketing should have your trust, but just like any relationship, this trust will be built over time...
Importance of Marketing No Matter What Is Going On
The world can be an unpredictable place, and some of these events could impact your business. The economy takes a downturn. A global pandemic sweeps the word and your business takes a hit. The industry you do business in changes and one of your products becomes obsolete. This is the nature of the wo...
PPC and Social Media Advertising Can Enhance Results
When setting out to create a digital marketing campaign, it makes sense that you want to come up with the most effective strategy possible. The goal is to ultimately find a way to maximize results, and most campaigns include a combination of strategies, such as SEO, content marketing, and social med...
Claim Your Brand in the SERPs
When it comes to marketing your business online, it stands to reason that you'll want to have a strong presence. The greater the exposure you can have, the more likely it will be that you'll attract new customers. This means that you'll need to have an extensive web presence that extends beyond havi...
Avoid Unwanted Sources of Traffic
When it comes to digital marketing, website traffic is one of the main objectives. Activities such as online advertising, social media, and content are all designed to increase engagement with your brand and to attract new visitors to the business website. However, not all traffic will achieve ex...
Don’t Overthink Your Video Marketing Campaigns
Video marketing is a valuable part of any digital marketing campaign. Videos are a nice way to get people to engage with your brand, but they only work if the videos are done well. It is a misconception that videos need to be perfect before being launched. Perfection can be difficult to achieve, and...
Have Realistic Goals for Your SEO Program
It's true that search engine optimization is an important component of digital marketing. When done correctly, it helps attract people to your website via organic results in the search engines. SEO enables your site to get noticed in search results. It can even result in your website holding the top...
Are Customer Reviews Important for eCommerce?
Just because there might be a lot of competition online when it comes to doing business, that doesn't mean you can't be successful. You just need a way to stand apart! Maintaining a good digital presence is about more than just going through the motions, there has to be something personal attached t...
Does Guest Posting Still Work?
Guest posting is a tactic that has worked in the past as a tool for developing quality backlinks. When Google cracked down on this practice because of their rules about "link schemes", many people stopped guest posting. However, as it turns out, they didn't need to do that. Guest blog posting is sti...
Do Web Developers Need to Know SEO?
When it comes to creating a website, there is a lot that goes into it. From planning the website's content, designing the page layout, and making sure it runs properly, the developer is in charge of making sure the end result is one that will best represent the company. What does this mean exactly? ...
Determining the Preferred Domain for Business
Business in all industries are often faced with a choice, and this voice can have positive or negative repercussions for years. Choosing a domain name is even more important than actually naming the business since it will form the cornerstone of your business and marketing dealings, especially onlin...
Should You Still Write Guest Posts?
There was a time when guest posting was an incredibly popular marketing tool, particularly for SEO. Those days are long behind us, thanks to Google cracking down on how websites obtain backlinks. These days, backlinks should be natural and not forced. Back when this was a viable tool for backlinks,...
Know When to Really Use PPC
Pay per click advertising is a digital marketing strategy that allows you to spread the word about your business in a calculating way. It enables you to specify target audiences, which enables you to showcase your ads only to the most relevant of situations. This type of advertising is keyword drive...
Email Newsletter Marketing Helps Your SEO
When it comes to search engine marketing, there are two items at play, and both factors need to be considered when developing an SEO strategy. The first is that there are direct factor that impact rankings. Although Google hasn't publicly released statements about what these ranking factors are, the...
B2B Touchpoints Keep You In Front of the Customer
In the business world, a touchpoint is defined as a way that a customer interacts with a business. This includes digital marketing activities such as an email newsletter, social media, new website content, and more. For marketers, the touchpoints give businesses a chance to deliver customers and p...
History of Google Panda and Penguin Updates
These days, when Google makes an algorithm update, it is part of the core updates. There was a time when this wasn't the case, and algorithm updates were majorly disruptive, often causing penalties and a dramatic decrease in organic traffic. These issues still happen today, but not nearly to the sam...
Be Careful When Optimizing Pages With Different Keywords
It's true that optimizing pages with keywords is a key component of search engine optimization. However, it isn't enough to place keywords sporadically throughout the page. A lot more thought needs to go into this than you might expect. The ultimate goal is to match each page on the website with ...
Get to Know the Types of Inbound Marketing
The sole function of inbound marketing is to use content to create positive online experiences for your audience. Goals for inbound marketing can differ from increasing brand awareness to making sales. Ultimately, inbound marketing's purpose is to make connections with people online and supply them ...
SEO Has a Gray Area
We are a white hat SEO firm, which means that everything we do is in line with Google's webmaster guidelines. Google is all about creating a good user experience through their search results, and their guidelines are designed to help encourage usability of the results when a query is made. Websit...
Should You Use a Proprietary CMS?
When it comes to creating a website for your business or brand, there are two basic options. You could opt to use an open source content management system, such as Wordpress, or you could customize a CMS exclusively for your business. There are some definite pros and cons to using each of these opti...
Customize a Web Marketing Strategy for Your Brand
Your business is unique and it makes sense that you want your marketing plan to reflect that. When it comes to web marketing, there are certain activities that should be in the mix, such as social media, content marketing, online advertising, such as PPC and social media advertising, and SEO. Howeve...
Don’t Rely on Sales Departments to Generate Leads
We all know that in order for a business to be successful, plenty of new business needs to be generated through the combined efforts of the marketing and sales teams. Too often, however, companies make the error of relying on sales professionals to keep the pipeline filled with prospects. Known as r...
Make Sure Your In-House Marketing Team is Well Trained
When it comes to marketing, you have two basic choices. You can either hire a firm to take care of your marketing for you, or you can take care of all your marketing tasks in-house. Although many companies prefer to do their own marketing, there is a slight problem with this. The staff may not have ...
SEO Tips for Seasonal Businesses
While your business may have slow and busy periods or even close entirely for parts of the year, the Internet never stops, which essentially means that ideally your SEO program shouldn’t either. Sure, there may be more SEO related work to do during certain parts of the year but since your website ...