Social Media is a Two-Way Street

Written by Nick Stamoulis

social networkBy now, the majority of businesses understand the importance of social media. It has become a large part of the lives of people of all different ages and backgrounds. This means that no matter what kind of business or industry you are in, your target audience is using social media. Social media is a great way to build a brand and improve a search engine presence. Unfortunately, too many businesses that are involved in social media still don’t “get it.” They just use it as another medium to advertise. Social media is about being social and businesses that don’t understand that will be tuned out, un-followed, and un-Liked. To follow, are three big mistakes that businesses make. If any of these sound familiar, it’s time to re-evaluate your strategy.

Your Posts Are Promotion Heavy

It’s important to mix up the kind of content that you share in social media. If you only post announcements about deals or promotions you are running you are only getting it half right. Those posts certainly have their place in the grand scheme of things, but it’s important to also post content that will promote dialogue as well. Ask followers for their opinion on a certain topic that is relevant to your business. Encourage them to ask questions. Social media connections are like a built in focus group. Not only will your followers appreciate being heard, but their thoughts and suggestions can lead to strategic business decisions in the future. An important part of online marketing today is creating useful, informative (non-promotional) content. The purpose of this content is to be viewed as a thought leader in the industry and to be kept top of mind to decision makers. Content is also what attracts the search engine spiders to a website and helps to improve organic search engine traffic among a variety of relevant keywords. Social media helps to give this content a boost because social followers are essentially a built-in audience. By sharing this informative content with social followers it generates initial website traffic and social shares that help SEO in the form of social signals. Essentially, when a link is shared in social media it tells the search engine spiders that it’s something of value. When the majority of your social posts are links to high quality, useful content, it keeps your followers interested.

Not Paying It Forward

In addition to sharing your own content in social media, you want others to share that content too in order to generate more traffic and give your SEO a boost. The best way to get others to share your content is to establish meaningful relationships with others in social media and participate in reciprocal behavior. You can’t expect others to always share and promote your content if you’re not returning the favor. Sharing the work of others shows that you understand the social element of social media. It isn’t just all about you. When sharing blog posts or other links that someone else created, be sure to tag them so that they can see that you shared it. For example, include the title of the post, the link to the post, and include “via @insertsocialhandlehere.” If they see this, they might re-tweet it or share it with their followers, which expands the reach of your company.

Too Much Automation

No Black Hat
There are numerous social networking tools that make sharing that much easier. You can simply decide when certain posts will go live ahead of time and let it do the work. While this is a major help, you don’t want to rely on it too much. Remember, in order for a social media strategy to be at 100% there needs to be a human element, someone that can respond to questions and have a conversation. Robot-like social media is obvious, and annoying. Appoint someone to check your social profiles daily, and respond to any inquiries. For a larger company with more social activity, it might make sense to hire a full-time person to monitor social sites and respond to followers. Ignoring social media followers (even if it wasn’t intentional) is a big no-no and can get you a lot of negative attention.

If you want to get anything out of social media, you need to work hard at it and provide followers with the type of content and responsiveness that they’ve come to expect.

Categorized in:

Like what you've read? Please share this article


Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: