Important B2B Content Marketing Tips

Written by Nick Stamoulis

Content Arrows ConceptIn order to be successful in the B2B world, it’s important to share information. Gone are the days of hiding away all of your “secrets”. People turn to the web for information. If you don’t provide any, but your competitor has a robust portfolio of informative content that’s easily accessible, who do you think that your target audience would prefer to work with?

B2B content marketing is about more than just the information that’s provided on a company website. It’s about gaining trust and building a recognized brand amongst potential clients and customers and it can take many forms including webinars, whitepapers, e-books, articles, videos, and podcasts. Not only that, but you need to have valuable content for your audience to read that targets every aspect of the sales cycle. Great content will also be at the core of your B2B SEO program.

Here are some important content marketing tips you can use to help build your brand, gain people’s trust, and educate them through all phases of your sales cycle:

Provide Useful Information

If done properly, B2B content marketing is all about providing information that helps your target audience in some way. For instance, if you’re a manufacturing software company who sells business solutions to top manufacturing companies, such as inventory control software, you’ll want to provide your target audience about the process of using these software solutions to maximize efficiency, streamline operations, and ultimately grow their businesses.

The goal is to appear to be a trusted source of information and an industry insider and expert. As you build yourself as a trusted authority in your industry, you can eventually convert your audience into paying customers.  If you provide your target audience with a great resource of useful information, it’s more likely that they will hold on to it and continue to use it as a reference into the future. Eventually, people who have enjoyed your content in the past are more likely to become paying customers.

Focus On Your Audience when Writing

Not only that, but content is a vital part of your SEO program, but only if it’s done right. For all of our full service B2B SEO clients, we put together a content strategy that is designed to not only inform your audience, but also give you plenty of search engine traffic over time.

However, we understand that the content should not be written for the search engines, otherwise it will sound forced and even spammy. Focus on informing your audience and naturally incorporate keywords into your content, and only if it makes sense within the content. Here’s an overview of Google’s Webmaster Guidelines as it pertains to content writing. Basically, Google wants you to focus on the needs of your audience and not do anything that will “manipulate” search results. We understand what Google wants and use a white hat approach for all of our full service SEO clients!

Be Careful Not to “Sell”

In order for B2B content to be truly effective, your audience can’t feel as if you’re selling to them in any way. When people are searching for information online, they want to find the information that they need. If the think you are only writing the content to “sell” to them, it will be a complete turn off and they’ll ignore your articles without even looking at them.

Your target audience will be less likely to pay attention if it’s obvious that you are trying to sell to them. Don’t mention your brand too often or pitch your services. The content should be purely informational. If it’s all about the sale it’s possible that it will get tossed in the trash and ignored completely.

Promote

Social Media Web Signs On CubesIt takes time and effort to create content, therefore you want the right people to see it. In other words, promoting content is essential. There are numerous ways to promote your content online. You can place ads on popular industry sites and blogs that direct a user to a customized landing page. You can write blog posts about the whitepaper, e-book, etc. and promote it via social media channels like Twitter, and LinkedIn, which are essential social networks for B2B marketing. You can also include information about it in your opt-in email newsletter. Don’t forget to contact your business partners and ask them to help out by mentioning it or writing a review about it on their own blog, as well! By taking the extra step to promote what you have written, this will help expand your audience.

B2B content marketing online takes time to do well. Remember, anything that is published is a reflection of your company. Always be professional and avoid sloppy errors like spelling and grammar mistakes. Sometimes it’s the little things that matter the most. Not only that, but you want to make sure that it is written with the needs of your target audience in mind. By becoming a trusted source of information, you will widen your customer base for maximum long-term growth.

Categorized in:

Like what you've read? Please share this article


Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: