How AI SEO (GEO) Fits with Your Digital Strategy
This article was published on April 2, 2026
Categorized in: Digital Marketing, SEO, AI Marketing
It’s true that AI has been reshaping how we look at our digital marketing efforts. That is because AI is constantly evolving, and this impacts our digital marketing. As AI continues to evolve, it will continue to make changes to our digital marketing.
While much has been publicized about how different things are now, we tend to look at these changes as a positive thing. Sure, things are changing, but what that really means is that we can still effectively marketing our businesses. We just need to make some tweaks to how this is done. But, exactly how does AI marketing fit in with our digital marketing strategies?
AI SEO (GEO) Helps Brands Become More Visible
When AI firs this the scene a few years ago, it was unclear exactly how generative engine optimization (GEO) or AI SEO would alter our digital marketing strategies. That is because we simply had no data. However, after not too much time has passed, we discovered that it is the companies who had stronger brands that started to gain traction in AI search. Therefore, it became evident that the stronger the brand, the better off a company would be.
Now, we know that there is a next level to this. Let’s imagine that you have a strong, cohesive, and recognizable brand. Well, AI search has evolved to the point where we have realized that AI itself can actually improve your brand’s visibility. When you have a brand that stands out, you will be a natural choice when AI search gathers data, thus increasing your reach.
AI SEO (GEO) Changes the Way People Move through Your Funnel
Another change that AI has made on digital marketing is that has changed the very way people move through the sales funnel. It is now part of the funnel. This fact is directly tied to how AI has changed the way people find information. We saw early evidence of this with the zero-click searches.
Now, people are using AI to directly gather. Now, when people are exposed to a brand, the first touch point may not be the usual places, such as the search engines. They may first see you in the AI search results or AI answers. Then, they will continue to do their research off your website. By the time they visit your website, they may be further along through the sales funnel. In other words, the leads will be a lot warmer.
Digital Marketing Has Stopped Being Predictable
Before AI came onto the scene, digital marketing had a predictability to it that businesses came to rely on. This also may have made them a bit lazy. They stuck to the two or three digital marketing items that always worked. Well, that has all changed. Digital marketing has stopped being predictable.
Now, people need to move out of their comfort zones and take a comprehensive approach to their digital marketing. While it’s true that we should have always been doing things this way, it is more important than ever.
AI has changed how content is surfaced, how users search, and how decisions are made. The old ways may no longer be working, or even if they are still working, the new shifts need to be accounted for.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is President of Brick Marketing and has over 25 years of digital marketing experience. He works directly with clients on strategy and implementation, helping solve complex marketing, lead generation and sales challenges. Nick Stamoulis is a strategist and expert with Search Engine Optimization (SEO), AI SEO or Generative Engine Optimization (GEO), content marketing, social media, pay per click advertising, and conversion improvement. Nick Stamoulis has worked with over 500 companies in many industries and also provides digital marketing consulting and Fractional CMO solutions, helping companies improve performance and achieve desired outcomes.
