Use AI to Turn Data Into Decisions for Marketing
This article was published on June 12, 2026
Categorized in: Digital Marketing, AI Marketing
Businesses have access to a staggering amount of data, including data specific to marketing, like competitive insights, website data, and campaign performance. The information is abundant, but what we do with that is another thing entirely. It takes a lot of effort to gather and analyze data, and unfortunately this is something that a lot of businesses have been skipping.
The truth is, data is so important to driving decision-making. Data tells a story, and while using our brains should ultimately be the deciding factor, it’s helpful to have some insights before we do that. Well, AI can actually help with much of this process. Instead of sifting through all the information ourselves, AI can help organize it and even give some observations. This is a serious time-saver and one that can ultimately help us sift through the data as we also form marketing-related conclusions of our own.
Get to Know What is Driving Results
When it comes to marketing, we use data as a starting point. You need to know where you are so that you can understand where you need to go! What is actually working? Data can help you sort through your existing marketing strategy and identify what is actually responsible for your results. It could be one or two things specifically, or it could be the plan as a whole. Data will help you discover the truth, and AI can help you uncover the truth.
How can AI do this? Well, it can help analyze large amounts of data – anything you can gather – and even correlate this information to business outcomes. In that way, you can determine marketing’s real impact on business goals. This allows organizations to focus their efforts on the strategies that are producing results instead of investing resources in activities that simply look good on a report.
Turn Data Into Useful Insights
Without insights, data are just numbers. The goal, then, is to find a way to take large amounts of data and turn them into useful insights. This is where AI comes in. In the past, it would have taken hours to observe and analyze a lot of information. Now, that time is reduced considerably. However, once you ask AI for its insights, your work isn’t done. You still need to look at it yourself and then come to your own conclusions. AI can start the thought process for you, though, and it can be pretty good at it.
Remember that having access to data is not the same as understanding it. The end result should be that you will have more time now to use this information to actually have useful insights. The focus moves from finding the information and analyzing it an outcome-oriented mindset. You can spend more of your brain space determining what the information actually means for your organization.
From there, you a take this information and use it to make strategic adjustments to your marketing program. AI is a tool that can make your life easier and more efficient, but it does not replace your own understanding!
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is President of Brick Marketing and has 28 years of digital marketing experience. He works directly with clients on strategy and implementation, helping solve complex marketing, lead generation, and sales challenges. He is a strategist with expertise in SEO, AI SEO (GEO) and Answer Engine Optimization (AEO), content marketing, social media, pay per click advertising, and conversion improvement. In addition to marketing consulting, he provides expert level marketing leadership, working closely with organizations to drive strategy, execution, and performance as a fractional CMO.
