What is a Meta Tag?

A Meta Tag is an element of web pages that is frequently called Meta elements. They are HTML or XHTML elements that provide structured Metadata about a web page, placed as tags in the head section of an HTML document, and specify page descriptions, keywords and other metadata that is not provided in the other head elements. These were originally developed to help search engines categorize the web pages, but now Met tags are generally used for the personal preferences of the website builders. While many search engines no longer recognize parts of the Met tags, many webmasters still include them for their own reasons. Met tags also have four different elements, though only one is a required attribute. The four elements are content, http-equiv, name, and scheme, with content being the one the requirement.

Originally, Meta tags were used in search engines to define what the page was about. When the Internet was in the early stages, Met tags were used to help place the web pages in the correct categories for efficient searches. In the 1990s, Met tags made it easy for those interested in search engine optimization to build the page rank of their websites, as entering the keywords in the Met tags was the best way to get a page to rank and rank well. People began abusing Met tags to spam and to build false page rankings for web pages that were poorly constructed. By the early 2000s, search engines had taken care of this by discontinuing Met tags for ranking. Keywords in the Met tags thereafter had no effect on search engine ranking, preventing the use of Met tags for unscrupulous spamdexing and circumvention of search engine algorithms.

There are different Met tag attributes that are used that are still recognized though by search engines that are checking to decide where a particular page should rank. These Metatarsi control not only the page, but whether the page is actually looked at or not by the search engine spider. Additional Met tags that are used by webmasters include:

The Meta Tag Description Attribute: A tag that has information about the page itself. This Meta Tag provides concise, accurate data about the web page and what it directly pertains to.

The Meta Tag Robots Attribute: This tag is very important to search engine crawling. The Robots.txt attribute is a command that tells a search engine spider whether to index the page or not. This can keep information on a website that is not relevant to the target keywords from coming up in search results.

The Meta Tag Refresh: The Meta refresh is a Meta tag that can be used to instruct the web browser to automatically refresh the chosen website or web page after a pre-determined amount of time. It can also redirect a user to a different URL.

While Meta tags are a part of all web pages, not all Meta tags are used by search engines. Keyword tags are no longer utilized, but that does not mean that Met tags are obsolete, and webmasters continue to use them to keep everything up to date.


Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: