Writing by Nick Stamoulis in SEO
There are numerous signals that the search engines consider when ranking a website and as we know the search engines are constantly tweaking these algorithms and giving more or less weight to certain factors in order to improve search results and combat web spam. While we don’t know exactly how much of a factor it is compared to other signals, we do know that one of the things that the search engines consider is the authority (or power) of the domain of the website. Domain authority conveys trust to the search engines which is important because the search engines want to rank websites that users will find beneficial. Here are 3 ways to improve your domain authority for the search engines:
Build Inbound Links
One factor that the search engines consider when determining the authority of a domain is the number of inbound links that are pointing to it which conveys the “popularity” of the website. If a website has lots of inbound links from other high authority websites, it is considered to be a high authority site by association. One website only links to another if there is useful information to be found at the destination site. There are many white hat link building tactics, but what really helps generate quality inbound links is creating and distributing quality content on a regular basis.
The size of a website on a domain contributes towards its authority. As the number of content pages on a website grows, as does the chance that a page on that website will generate inbound links. A great way to add quality content to your website on a regular basis is to incorporate a blog onto the domain. These blog posts will ensure that the search engine spiders continue to return the website to index it.
Let It Age
There’s really nothing that can be done here besides keeping up with domain registration. If a domain has been registered for a long time and the website has gradually been building traffic it is viewed much more favorably than a brand new domain that hasn’t yet earned that search engine trust.