Top 5 Reasons Your Blog is Useless

Written by Nick Stamoulis

BlogBusiness blogging can be extremely beneficial, but only if you are doing it properly. If you find yourself frustrated that you’ve invested time and money into your blog but aren’t seeing any kind of return, it’s likely that you are doing it wrong. Too often, people believe that find blog post ideas for your B2B business is difficult, but nothing could be further from the truth!

Your B2B business blog is only as valuable as you make it, which means that there are plenty of content opportunities out there. You just need to know how to avoid the most common pitfalls.

 Before ditching your blog, make sure you aren’t guilty of the following:

Writing Promotional Posts

Blog posts aren’t supposed to be pitchy or use any kind of sales speak. They are supposed to be informative and provide the visitor with inside knowledge. If your blog posts are filled with promotional language and include a bunch of links to interior product or service pages on the site it will turn your visitors off.

Being Predictable and Boring

Post different kinds of content on the blog to attract a wider audience. If all of your posts are similar in nature it will get boring after awhile. Get creative, especially when it comes to developing clever and engaging titles that will attract readers’ attention. Think outside the box and make analogies to current topics and trends.

Letting the Blog Go Inactive

Post Button with Arrow Shaped Cursor

One of the keys to successful blogging is to actually blog! It’s absolutely crazy how many businesses let their blog sit inactive for weeks, months, and years at a time! Not only is this unprofessional but it also results in lots of missed opportunities. Business blogging isn’t something that can be done when you have some free time. That’s what a personal blog is for. It’s necessary to dedicate a specific amount of time to blogging on a regular basis, preferably daily or weekly.

Not Optimizing

If you operate a business blog it’s likely that you know a little bit about SEO. When writing blog posts it’s important to consider SEO and incorporate keywords. Blogs are a great place to go after long tail keywords that you couldn’t target on the other web pages. Optimizing blog posts properly improves the chances that they will be found organically in the search engines and continue to deliver traffic over time.

Not Promoting

It takes awhile for a blog post to achieve organic traffic. In order to get it noticed it’s important to promote it. Include a link on your website homepage, submit the site to blog directories, utilize social media, and contribute guest posts to other blogs to increase awareness and generate traffic to your own blog.

Are you guilty of thinking you can’t find topics for your blog posts? Here are some techniques that can help you find ideas:

Turn Questions into Blog Posts

Every question your customers and prospects ask you can easily be turned into a blog post. In fact, it is safe to assume that if one person asked, many people were wondering the same thing; they just never took the time to get in touch. This tactic is helpful at every part of the sales cycle because questions can range from gathering information about your company to asking support- related questions. In fact, this is an especially important tactic early on in the sales cycle because often, your prospects don’t know what to task yet.

Ask Your Sales Reps

b2bEven though the blog writing should be left to the expertise of your marketing department, your sales reps will have valuable insight into the types of information that their prospects are looking for. Ask them to periodically submit to you a list of frequently asked questions so that your marketing team can craft a series of posts that your prospects will find helpful and informative.

Does this all seem like common sense? Are you thinking that you are doing none of those things but still can’t find success? Remember, content marketing of any kind, including blogging, is a long-term strategy. The key is to stick with it. One blog post isn’t going to result in a quick uptick in sales or conversions. It’s about establishing trust with target audience members over time.

Categorized in:

Like what you've read? Please share this article

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: