Boston Fractional CMO Services

Effective marketing leadership is needed to drive growth. Hiring a full time CMO, though, isn’t always the best fit for every organization. Fractional CMOs are agile C-suite professionals that enable organizations to access marketing experts on a part time basis. A Fractional CMO gives strategic oversight, aligns marketing with business objectives, keeps the team focused on measurable results, and helps the team manage industry changes, such as facilitating AI integration and navigating trends. Fractional CMOs provide high-level leadership exactly when and where it’s needed. This includes budget allocation and revenue-focused campaigns that improve go-to-marketing tactics. This allows you to improve your marketing without going over budget or compromising its effectiveness.

Consider hiring Brick Marketing Founder and B2B Fractional CMO Nick Stamoulis that will bring over 25 years of marketing experience to help your business or organization.

The Brick Marketing Fractional CMO Solution at a Glance:

👉 Seasoned, data-driven strategic B2B leadership aligned with revenue and market objectives.
👉 Custom-built B2B marketing roadmap based on your company’s landscape and audience.
👉 Execution support, including resource alignment, agency coordination, and team training.
👉 Performance monitoring with adjustment based on KPIs like leads, traffic, ROI, and budget allocation.
👉 Scalable capabilities, enabling your internal team to sustain and evolve marketing efforts beyond the engagement.

Expand each below to learn about the customized approach and process:

Fractional CMO Solution

Experience seasoned marketing professionals with our Fractional CMO solution. We customize our approach to fit your company’s unique needs, while also staying within budget. Our strategic leadership capabilities help you achieve results you can measure. From generating revenue and streamlining employee workflows to improving overall performance, our fractional marketing team brings the skills, experience, and knowledge your business needs. Ideal for companies of all sizes, including B2B, B2C, and startups, our fractional CMO solution saves money by offering short-term executive support, ensuring your marketing initiatives are effective without the commitment of a full-time CMO or VP of Marketing.

Fractional CMO Methodology

Our approach to our Fractional CMO service is to focus on strategy and collaboration. We begin by clearly understanding your business goals, which ensures that each marketing initiative aligns with your objectives. We then perform a comprehensive analysis of your current marketing with your in-house or existing agency teams, while also gaining a deep understanding of your target audiences, goals, etc. This guides our efforts to develop customized strategies that give you results. When we focus on these foundational elements, we can design and implement strategic marketing plans that are effective and aligned with your company’s needs. We take a strategic, goal-oriented approach that ensures measurable outcomes and encourages long-term business growth.

Fractional CMO Process

Fractional CMO process:

Our fractional CMO solution operates under six-month contracts, which gives us more than enough time to go through the following steps. We set your company up for success, and this is usually more than enough time. After six months, we can evaluate if more time is needed, or not. Using our Fractional CMO services, we help you solve problems, but the intent is always to step away and allow your team to handle it after our work is completed.

Initial Analysis
We start by performing a detailed review of your business, current marketing efforts, and competitors. This step includes determining your strengths and weakness and identifies key areas and opportunities for improvement. We get to know your competitive landscape, your in-house team resources and existing strategies so that we can then create a strong foundation for developing an effective and tailored marketing approach.

Planning Phase
Once our comprehensive analysis is finished, we then develop a comprehensive marketing strategy that is aligned with your business goals. This involves getting clear on your target audience, setting clear objectives, and creating a blueprint for success. This planning phase ensures that your marketing efforts are driven by data, strategic, and are poised to achieve measurable results.

Implementation
During the implementation phase, we determine the best way to execute the marketing strategy. We evaluate in-house resources, identify areas that may require outsourcing, and assist with hiring new talent if necessary. Our focus is on ensuring the strategy is carried out effectively, using the right mix of resources to maximize impact.

Monitoring
During our time together, we monitor progress to ensure the marketing strategy is effective. This includes evaluating key performance metrics, making tactical adjustments as needed, and ensuring the process is optimized for the best results possible. Providing additional support in the forum of analyzing your budget, allocated resources, evaluating the buying cycle, and ensuring that your marketing efforts remain efficient, agile, and aligned with business objectives, is also done during this stage.

*Please note: Hiring us in a fractional CMO capacity, does not mean that your company has to hire Brick Marketing agency to implement. We are happy to work with your in-house or existing agency teams.

Challenges Our Fractional CMO Solution Solves:

Marketing Strategy – Absence of a clear direction and lack of strategic focus.
Brand Consistency – Brand messaging is inconsistent across all channels.
Marketing Spend – Marketing funds are being spent improperly, either by wasting spend on inefficient tactics or underspending on tactics that will perform well.
Digital Presence – Online presence is either weak or outdated.
Customer Engagement – Engaging with customers across all platforms is a struggle and not as successful as it could be.
Market Research – Lack of deep insights into marketing trends, customer needs, and the industry.
Lead Generation – Desire to generate more, higher quality leads.
Sales Conversions – Process of converting leads to sales is ineffective, leading to low close rates. .
Sales & Marketing Alignment – Misalignment between these departments causes missed opportunities and low close rates.
Data and Analytics – Not leveraging data and analytics effectively blocks proper decision-making.
Content Strategy – Ineffective strategy that produces content that does not resonate with the target audience.
Social Media Strategy – Inability to use social media effectively to reach and engage audiences.
Customer Experience – Overlooking the importance of considering the customer experience when developing marketing strategies.
Poor SEO Results – Improve overall SEO strategy and ROI.
Competitor Analysis – Not keeping up with or effectively analyzing competitor strategies to benefit your marketing initiatives.
ROI Measurement – Struggling to measure and demonstrate the ROI of marketing activities.
Brand Awareness – Difficulty improving brand recall and recognition.
Training and Development t – Marketing team lacks ongoing training and development, which harms overall results.
Scalable Marketing Processes – Lack of ability to scale marketing efforts with business growth leads to stalled growth.
Fragmented Marketing Tools – Using outdated, ineffective, or complicated marketing tools that block growth and progress.
Marketing Communications – Failing to integrate communication channels effectively.
Budget Management – Difficulty managing and optimizing the marketing budget to encourage scalability and growth.
Project Management – Marketing projects not being managed efficiently, leading to delays and cost overruns.
Vendor Management – Not giving vendors proper feedback, resulting in sub-par work and results.