When Should You Tweak Your Content Marketing Strategy?
Categorized in: Content
It’s true that when it comes to content marketing, you need to give your existing strategy enough time to work. The same is true for your digital marketing strategy as a whole, of which content marketing plays an integral part. Although it may seem like it when you put it together, content marketing isn’t necessarily “set it and forget it”. Although it’s easy to be lulled into a sense of repetition when implementing it, you still need to be engaged with the process.
Over time, you may be wondering if the content strategy is really working as well as you would like. Then, you might be tempted to investigate and make changes to the strategy. It may or may not be time to do this. How do you know when you should tweak your content marketing strategy?
Have any of your numbers declined?
If you check on your data on a regular basis, such as traffic, organic traffic, time on site, number of social media followers, or more, you may be attuned to the month by month changes. If you have confirmed that the dips and rises don’t relate to seasonal patterns, and that the decline in numbers is from something else, then it could be time to do some research and maybe even a content audit to discover what could be going on. From there, you can decide if you need to make changes to the strategy.
Do you see evidence of a shift in your target audience?
Are you starting to sense that your ideal target audience is shifting? If so, this could indicate that you need to examine your current strategy to determine if you meed to make some changes. To do this justice, you’ll need to first audit and potentially recalibrate your understanding of your target audience. Then, you’ll need to examine your existing content strategy to assess whether or not you will need to make changes to reflect the changes to your audience.
Are you launching something new?
If you are launching a new product or service you, at the very least, should amend your strategy slightly to accommodate the launch itself. This could include writing unique pieces related to the new product or service, tweaking your social media strategy, at least the parts related to your content marketing, and creating a new landing or product page. A launch is a big thing, and if your existing content strategy does’t have any room to breathe, you should create that room by making some tweaks.
Did something change about your industry?
Another item that could warrant a change is if something in your industry changed. This includes industry trends, search behaviors, new inventions, and a general shift in your industry that you can sense needs to be addressed. First, discover what these changes are, then examine your existing content strategy to assess if you need to make any changes.
Besides the above points, we believe that you should tweak your content marketing strategy at least every year or so. Before you do, it’s a good idea to perform a content audit.
LIKE AND SHARE THIS ARTICLE:
