How to Properly Ask for an SEO Quote

Written by Nick Stamoulis

At some point during the hunt for a white hat SEO provider, chances are you’ll need to get an SEO quote from several firms. Obviously budget is a big factor in your decision (although it shouldn’t be the only factor!) and it’s important that you know what kind of work you can expect from each firm at what price point. Will your budget allow for full service SEO services? Can you afford to hire your SEO partner as a writer or will you need to produce content on your own? Would you be better off having your provider create the strategy and then implementing it in-house? These are all things that site owners need to consider and requesting an SEO quote can help you make your final decision.

Here are 4 things site owners need to include in their request for an SEO quote to ensure it’s accurate:

1. Brief history of your company.

In order to a do a good job with your SEO, your partner needs to understand your company almost as well as you do. How long have you been in business? What products/services do you sell? Who is your target audience? Believe it or not all of those things do have an impact on your SEO program!

2. Current offline marketing efforts.

Your offline marketing efforts do impact your SEO. For instance, brands that spend a lot of money on offline advertising are probably going to do a good job of driving branded traffic to their site. Someone sees your print ad or TV commercial and looks for your website directly using branded keywords. Well-known brands (thanks to offline advertising) might also have a leg up for non-branded searches as well; if searchers recognize your website in the SERPs they might be more likely to click over.

3. Other online marketing efforts.

Are you active in social media? Do you currently publish a company blog or contribute to industry sites? Do you have a PPC campaign underway (or invested in PPC in the past?) How much money do you spend on online banner advertising? Everything you do online can be leveraged for SEO and knowing what kind of online marketing efforts you’re currently investing in may impact your SEO quote.

4. State of your current SEO program.

Have you worked with an SEO partner before? Where they white hat and well-known or the cheapest firm from India?  Have you done any link building on your own? Has your site been optimized before now? Where your current SEO program is will impact the work that your new SEO provider can do. If they are starting at square one and need to put in the hours required to conduct keyword research and properly optimize your website your SEO quote might be higher than if your site is already optimized well and you just need help with link building. It’s also important to mention if you suffered from a search engine penalty as this has a major impact in the kind of SEO work that needs to be done to help your site.

Keep in mind that some SEO providers might ask for more information to ensure that you are a good client for them (it works both ways!) A white hat SEO provider wants to provide the best possible service for their clients and in order to do so they need to know what kind of shape your site and online marketing is in.

Categorized in:

Like what you've read? Please share this article


Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: