Why You Need to Add Social Share Buttons Now
Writing by Brick Marketing in Social Media
Operating a business blog is a great way to communicate with target audience members and share your thoughts and opinions on business matters in an informal way. It’s not easy to maintain a blog as it takes time to brainstorm a topic, write posts, edit them, post them, and then monitor the comments. If you’re going to dedicate all of that time to your blog you want to get the most out of it, right? The success of a blog largely depends on how many people actually read it and one important way to increase readership is to include social share buttons on every blog post. If you don’t have social sharing buttons on your blog, here are 3 reasons to add them now:
Social Signals
The search engines now include the strength of a link in social media as an algorithm ranking factor. Strength is measured by calculating the number of times that content is shared, tweeted, liked, and posted in social media. So if your content is getting shared frequently, that will improve its search engine ranking for relevant keywords. Since social share buttons make it so much easier for a reader to pass along your content to their network, without them you are missing out on a huge opportunity.
Brand Exposure
Marketing and advertising is all about getting your brand and messaging in front of as many potential clients and customers as possible. Millions of people use social networks every day. Obviously not everyone that could benefit from your product or service has heard of you. Including social share buttons increases the likelihood of getting your content in front of new eyeballs. When someone shares your content with their network, it might get seen by a new potential customer, who then may share it with their network, and it may be seen by another new potential customer who then may share it with their network, etc. The possibilities are limitless and this is an important way to improve brand visibility across the web and increase your number of social followers.
Good User Experience
It’s important to make any interaction that a potential client or customer has with your brand a smooth and easy process. It should be simple to navigate your blog which should include categories and a search feature so that visitors can quickly find a post that is most relevant to their needs at any particular time. You should also make it easy for them to share your content, so easy that they don’t even need to think about it. If they think it’s helpful or interesting they can quickly click on a button and boom, it’s shared. If you don’t include the buttons there’s a higher likelihood that it won’t get shared, or that someone who has the intent to share the content opens up a new window, signs in to their social network, gets distracted and forgets about your page altogether. Don’t take the risk. Add share buttons so that blog visitors will stay on your site longer.
