3 Quick Tips for Improving SEO Content
The problem with the whole “content is king” mantra is that it has resulted in a lot of not so great content out there on the web. Website owners feel pressured to be publishing content regularly and they don’t always have the resources necessary in order to do it well. There’s a lot of content out there, but since only a fraction of it is any good, it means that you’ll still be able to use content to your SEO advantage as long as you’re handling it properly. The first “must” is obviously to write about relevant topics that are interesting to your target audience and since this is an SEO blog, yes, it’s important to incorporate keywords as it makes sense. However, there are a few somewhat easy things that can be done to content that will help elevate it to the next level:
Seems obvious that content that’s going to be posted publicly, especially on behalf of a company, should be error-free. But we come across content that has errors nearly every day, sometimes on the websites of major corporations or news outlets. In the “always on” nature of the web, it seems as if many are taking on the opinion that it’s better to be quick than to be correct, and we’d argue against that approach. A spelling or grammar error in an article, blog post, etc. is at best, distracting, and at worst, unprofessional. Sometimes writers get “too close” to their own work. They know what they think they wrote and that becomes all they see. This is why it’s always best to get a second and even a third set of eyes on any content that is going to be published.
Yes, the search spiders are crawling text, but take a step outside of that SEO bubble for a minute and think about the actual end users that are reading content. What will enhance this content in their eyes? To some, a long article that’s full of heavy text can be a turn off, no matter how great the content might be. It’s advisable to break it up with visuals or other media such as photos, charts, graphs, infographics, and videos. This makes the content more user-friendly which in turn means that it’s more shareable.
Add outbound links
When an author links out to their sources, it instantly makes a piece of content more reputable which is why it’s important to do so whenever statistics or data is used to make a point. Inbound links matter most for SEO but outbound links matter too, outbound linking is still a way to associate your website with a reputable source. When this content is shared in social media, sources can be tagged in order to get their attention. It’s possible that they might decide to share it with their followers, increasing the reach of that content.
In a sea of content, doing these things can help your content stand out from the rest and none of it is really that time consuming. In addition to following these tips when creating new content, it’s advisable to go back and review your existing content and make some improvements if it makes sense.
Categorized in: Content Marketing
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